Owning the paid social acquisition strategy for both homeowners and service providers, the full-time Director of Paid Social Marketing will manage campaigns across Meta, TikTok, and YouTube, ensuring profitable spend while building and leading a team as the channel scales in a fully remote environment.

Key responsibilities

Develop and execute comprehensive paid social strategies for multiple audiences and service categories

Manage full-funnel campaigns, from awareness to conversion, while optimizing budget allocation and performance

Establish a robust creative testing framework to enhance campaign effectiveness and efficiency

Required qualifications

Proven experience in performance marketing with a focus on paid social channels

Strong analytical skills with the ability to interpret data and make data-driven decisions

Experience managing multi-channel campaigns in a two-sided marketplace

Ability to build and lead a team as the channel grows

Familiarity with AI tools for optimizing marketing strategies and creative processes