For our client, we are seeking a Director of Paid Search, EDU to join the team of a leader in the Business Services space. This role will own paid search strategy for education-focused clients, with a strong emphasis on full-funnel performance and enrollment outcomes. The director will partner closely with clients and internal teams to translate business goals into scalable search programs that drive efficiency and growth. Key focus areas include campaign optimization, budget management, forecasting, and clear performance storytelling rooted in data.

Location: Remote – US based candidates only, no visa sponsorship available

Compensation: $120,000 – $140,000 annually

Responsibilities Translate client business goals into full-funnel search strategies across Google and Microsoft Ads

Lead account planning including budget allocation, forecasting, audience strategy, and testing roadmaps

Identify performance opportunities and risks, proactively recommending optimizations and growth strategies

Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting

Accountable for enrollment performance outcomes and KPIs such as CPL, CPE, CPS, and overall efficiency

Deliver clear, data-driven performance reports and insights to clients, diving into the "why" behind the data

Drive adoption of new betas, AI-driven features, and automation tools

Qualifications 8-12+ years of relevant paid search experience

Hands-on experience managing monthly budgets of $500k+

Experience optimizing to full funnel outcomes for EDU clients, such as CPE and CPS

Skai experience preferred

Google Ads Certifications is a plus

Benefits Unlimited PTO

Excellent medical, dental, and vision coverage

Employee equity

Employee discounts, virtual wellness classes, and pet insurance

And more

Our client is an equal opportunity employer.

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