DIRECTOR OF PAID SEARCH

Here’s the 411:

The Director of Paid Search will lead a team of paid search specialists, providing guidance, mentorship, and performance management to maximize campaign success. Collaboration with cross-functional teams such as analytics, creative, and product marketing is essential to integrate paid search efforts with broader marketing strategies. Ultimately, this position is accountable for delivering scalable paid search programs that increase brand visibility, customer acquisition, and revenue generation in a competitive digital landscape.

This Director-level position is located in St. Louis, MO, where Digital Strike is headquartered, with an opportunity for a hybrid work schedule.

What we need from you:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• At least 6 years of experience in paid search marketing with a proven track record of managing large budgets and delivering measurable results
• Strong expertise in Google Ads, Microsoft Advertising, Meta, LinkedIn and other paid search platforms.
• 3+ years of demonstrated experience leading and managing a team of marketing professionals
• Proficiency in data analysis and performance metrics to optimize campaigns effectively
• Excellent analytical, organizational and communication skills

Preferred Qualifications:

• Experience with programmatic advertising and integration of paid search with other digital marketing strategies
• Certifications such as Google Ads Certification or Microsoft Advertising Accredited Professional
• Familiarity with analytics platforms like Google Analytics or Adobe Analytics
• Experience working in a fast-paced digital agency or technology company environment

Responsibilities:

• Lead, mentor, and develop a team of paid search professionals, fostering a culture of continuous improvement and innovation
• Delegate effectively and provide clear direction on tasks and goals
• Provide timely feedback and guidance on projects
• Ensure goals and identified Rocks are completed in predefined timelines
• Analyze campaign performance data to generate actionable insights and adjust strategies accordingly to improve key performance metrics
• Collaborate with marketing, analytics, and product teams to align paid search initiatives with overall marketing plans and company goals
• Develop and execute paid search strategies across platforms including Google Ads, Bing Ads, and other relevant channels to meet business objectives
• Manage and optimize large-scale paid search campaigns, ensuring efficient budget allocation and maximizing ROI
• Stay current with industry trends, tools, and best practices to maintain a competitive edge in paid search marketing
• Work with the internal DS team to strategically transform data into opportunity and decisions
• Possess a strong passion for testing and managing successful campaigns with a curious approach to discover digital insights
• The capacity to make it in a fast-paced, strategy-driven work environment
• An eagerness and hunger to learn and bring new ideas and strategies to the team
• Confident and effective communication skills as you will be sharing ideas and results both internally and externally
• Internal and external discussions to understand the client’s business goals and target

Benefits:

• Employee health, dental, vision, and life insurance provided at no cost to you.
• A robust streaming package of services so you can watch documentaries, (Netflix, Paramount, HULU and more), to stay up to date on industry trends, and/or enjoy your downtime paid for by the company.
• Generous PTO offerings (that grows over time).
• Eligibility to participate in the company 401(k) with a 3% company contribution regardless of how much you contribute (even if you choose not to contribute any on your own) after only six months with us.
• All major holidays off, plus the week between Christmas and New Years–in addition to your normal vacation time.
• Freedom to work within a hybrid schedule after a 90-day onboarding period.
• DoorDash membership so delivery is at no cost to you. And yes, there is such a thing as a ‘free lunch’, every other Wednesday.

Mandatory Application step – Culture Index Survey:

Dir Paid Search CI Survey Link

Schedule:

• Monday to Friday
• 8:30 – 5:00 pm CT hours

Salary Range: $105K – $120K