SOTA Cloud | Orange, CA (Hybrid or Remote)

SOTA Cloud is a leading provider of cloud-based dental imaging software for dental practices and DSOs, and one of the fastest-growing platforms in the space. We're looking for a Director of Growth Marketing to own the demand engine that fuels our pipeline and drives revenue growth, someone who's data-driven, thrives in a fast-paced environment, and wants to build something real, not just execute someone else's playbook.

Benefits of working at SOTA Cloud

Competitive salary + equity

Health, dental, vision, and 401(k)

Unlimited time off

A collaborative team that has fun while doing great work

The Role

You've own full-funnel demand generation from first touch to closed revenue, reporting to marketing leadership and working closely with sales, product, and operations. As the function grows, so will your team. This role is built for someone who has scaled a demand engine inside a B2B SaaS company, and wants ownership over the whole system, not just one channel.

Responsibilities

Demand Generation

Build a repeatable, scalable pipeline engine across marketing channels

Stand up AI-powered outbound motions

Run integrated ABM strategies across digital and offline channels for high-value accounts

Paid Media & Performance Marketing

Own paid strategy and budget across Google, LinkedIn, Meta, and relevant industry channels

Forecast investment and defend spend against targets

Set the experimentation agenda, evaluating new platforms and AI tools, and turn results into team-wide best practices

Build a keyword and content strategy that compounds over time, structured so it ranks in search and gets cited by AI engines

Own technical AEO fundamentals so AI platforms can accurately parse and cite our content

Track success beyond clicks and rankings, including AI citations, brand mentions, and assisted conversions from LLM traffic

Partner with content/creative to build assets and processes that perform across both search and AI-driven visibility

Use performance data to shape creative strategy and raise asset quality across paid, organic, and AI-facing content

Marketing Operations & Reporting

Own full-funnel attribution and the measurement framework end to end

Build performance and attribution dashboards

Present performance, insights, and where-to-invest-next recommendations directly to senior leadership

Partner with sales on ICP, lead quality, and feedback loops

Lifecycle Marketing

Own the nurture journey from awareness through demo to closed-won

Build segmented, automated lifecycle programs that shorten time-to-close

Conversion Rate Optimization

Find where prospects drop off, on the site, in the funnel, in lifecycle campaigns

Run structured A/B/multivariate tests on pages, ads, emails, and CTAs

Team Building

Structure the team as the function scales

Build the processes and reporting standards that hold up as the team grows

What We're Looking For

6+ years in marketing, with real time leading demand gen or performance marketing at a B2B SaaS company

Proven track record building a demand engine from scratch

Experience hiring and leading a growth marketing team

Hands-on paid media expertise (Google, LinkedIn, Meta), fluent in CAC, LTV, ROAS

Experience using AI tools to scale prospecting and content

Strong SEO/AEO/content strategy chops

Dashboard and attribution fluency (HubSpot, GA4, etc)

Experience with lifecycle and ABM programs (digital + offline)

A testing mindset, decisions driven by data, not opinion

Comfortable presenting directly to senior leadership

Dental, DSO, or SaaS experience is a strong plus

A builder who wants to create systems and teams, not just run someone else's

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