Earnest empowers ambitious professionals to make confident financial decisions and build the life they envision.
Earnies are committed to helping borrowers move forward with confidence by offering smarter borrowing options with a clearer path to taking control of their debt. The Director of Growth Marketing – Performance will report to our VP of Performance Marketing.
As a Director of Growth Marketing – Performance, you will:
Own Core Channel Performance:
Start by evaluating current strategy, execution, and performance then set the plan to accelerate results (SEM, Paid Social, SEO/AEO).
Aggressively Expand into New High-ROI Channels:
Own the channel expansion strategy–prioritization, testing, and the call to scale (Programmatic, OTT, OOH, Streaming Audio, etc.). Build the measurement frameworks with the analytics/attribution team so each scale decision is backed by data.
Build the paid channel strategy for Personal Loans:
As the company shifts from single-product to multi-product lending in 2027. Set how budget, channel mix, and testing priorities shift as PL scales alongside new products.
Transform how the team works into an AI-first marketing organization:
identify which workflows AI can take over or accelerate, and drive adoption within the first 90 days.
Develop Team Structure and Strategy:
define the ideal mix of FTE, contract, agency and AI capacity to drive the most impact.
Act as player-coach to a team of Growth Marketing Managers:
Setting strategy and staying hands-on with campaign builds, testing, and analysis.
Energized by the pace of change in paid marketing–always looking for the next way to win.
Data drives everything you do–but youre not afraid to trust your intuition or run an experiment when data is incomplete or slow to arrive.
Cross-functional leadership: you can develop a vision, get buy-in from stakeholders who dont report to you (product, data science, compliance, advanced analytics), and see it through to completion.
Comfortable operating at both altitudes–setting long term strategy in one meeting and analyzing SEM performance in the next.
Strong SQL–you don’t have to wait for an analyst, you get your own answers and can coach your team to do the same.
Piloted and scaled advanced measurement approaches (incrementality testing, geo holdouts, MMM, MTA).
You will be accountable for being on the cutting edge of new channels, and moving them into testing quickly.
You will be building the data-driven machine–this is not a defined playbook or “operate an existing machine” type of role.
This role requires navigating a regulated environment–every new channel and personalization tactic needs to clear compliance before it ships, which will shape your pace and process.
Employees are also eligible for an annual performance-based bonus and equity.
Health, Dental, & Vision benefits plus savings plans
~ Mac computers + work-from-home stipend to set up your home office
~ Monthly internet and phone reimbursement
~ Employee Stock Purchase Plan
~ Restricted Stock Units (RSUs)
~401(k) plan to help you save for retirement plus a company match
~ Robust tuition reimbursement program
~$1,000 travel perk on each Earnie-versary to anywhere in the world
~ Our customers need better solutions, and the faster we execute, the greater our chance of success.
it’s a mindset of continuous improvement.
The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.
At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics.
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Senior Level PPC and Paid Social Jobs, Agency Jobs, Paid Social Jobs, Paid Search (SEM) Jobs, Programmatic Media Jobs