A company is looking for a Director of Digital Demand Generation to lead their demand engine across various segments.

Key Responsibilities

Architect and execute a full-funnel demand generation strategy across multiple digital channels

Manage and mentor a team to ensure alignment between digital demand and field execution

Partner with Sales and RevOps to define MQL/SQL criteria and optimize marketing investments

Required Qualifications

10+ years of B2B demand generation experience, with 3+ years in a senior leadership role

Proven track record of driving revenue growth at companies with $100M+ ARR

Deep expertise in multi-segment B2B technology marketing

Expert-level command of marketing and sales tools such as Marketo, HubSpot, and Salesforce

Strong analytical skills with the ability to interpret complex attribution and funnel models