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JOB DESCRIPTION
Job Title: Sr. Paid Social Specialist
Location: Remote
Hours of work: Normal office hours are Monday through Thursday 8.00am to 5.30pm and Friday from 8.00am to 2.00pm
Experience: Minimum 5-7 years in paid social acquisition
Salary Range: $ 65k – 75k per year + performance bonus (depends on candidate expertise)
Overview:
We’re on the hunt for a Paid Social Ninja with a razor-sharp focus on Meta (Facebook & Instagram) advertising. In this role, you’ll be the driving force behind high-impact, revenue-generating ad campaigns. You’ll manage the full funnel—from strategy to execution—while continuously optimizing performance to smash our ROAS and CPA targets. If you thrive in a data-driven, fast-paced environment and know Meta Ads Manager like the back of your hand, we want to hear from you.
Key Responsibilities:
➔ Develop and implement full-funnel Meta ad strategies that align with business objectives.
➔ Plan, build, and manage high-performing ad campaigns across Meta platforms, including Facebook,
Instagram, and Audience Network.
➔ Leverage custom audiences, lookalike audiences, and interest-based targeting to maximize reach and conversion potential.
Campaign Optimization & Scaling:
➔ Optimize campaigns in real time to hit CPL, CPA, ROAS, and CAC targets.
➔ A/B test ad creatives, copy, formats, and audience segments to drive incremental gains.
➔ Scale winning campaigns efficiently without compromising profitability.
Performance Analysis:
➔ Monitor and analyze campaign performance, providing detailed reports with actionable insights .➔ Use Meta Pixel and Conversions API to track user behavior and attribute conversions accurately.
➔ Leverage first-party data and offline events to enhance campaign performance.
➔ Collaborate with the creative team to develop thumb-stopping ad creatives optimized for
performance.
➔ Stay ahead of Meta platform updates, trends, and best practices to keep campaigns cutting-edge.
Daily Tasks:
➔ Monitor and optimize social campaigns in Meta mainly (potentially TikTok Ads as well)
➔ Conduct audience and ad copy analysis
➔ Review and adjust bids to maximize ROI
➔ Analyze campaign performance and adjust campaigns as necessary
➔ Collaborate with cross-functional teams on campaign execution
➔ Stay up-to-date on industry trends and make necessary adjustments to campaigns
Weekly Tasks:
➔ Provide performance updates to stakeholders and leadership
➔ Review testing plans and results
➔ Conduct competitor research and analysis
➔ Develop new campaign ideas and strategies
➔ Track KPIs and adjust campaigns accordingly
➔ Provide pitch assistance to sales (Opportunity sizing, Keyword research, prospect audits)
Monthly/Quarterly Tasks:
➔ Analyze and report on overall campaign performance and ROI
➔ Review and adjust campaign budgets
➔ Conduct in-depth analysis of key metrics and trends ➔ Present strategic recommendations for improvement to leadership as a QBR report
Types of Strategies and Tactics:
➔ Campaign structure optimization
➔ Audience research and analysis
➔ Ad copy testing and optimization
➔ Landing page optimization
➔ Conversion rate optimization
➔ Audience targeting
➔ Geotargeting
➔ Remarketing campaigns
➔ A/B testing
➔ Competitor analysis
Main KPIs to Track and Achieve:
➔ Return on Ad Spend (ROAS)
➔ Conversion rate (CR)
➔ Return on investment (ROI)
Requirements:
➔ Bachelor’s degree in marketing, business, or related field
➔ 5+ years of experience in paid social campaign management, with a focus on lead generation using a success-based model
➔ Proficiency in Meta Ads and other high-end paid social technologies
➔ Strong analytical and problem-solving skills
➔ Excellent communication and collaboration skills ➔ Ability to manage large-scale campaigns with a budget of $1 million or more
➔ Knowledge of paid social best practices and industry trends
➔ Experience with A/B testing and optimization strategies
Nice-to-Haves:
➔ Experience with TikTok, LinkedIn, or Pinterest Ads .
➔ Familiarity with CRM platforms like HubSpot or Salesforce for lead integration.
➔ Basic knowledge of data visualization tools.
➔ Competitive salary with performance-based bonuses .
➔ Flexible working hours and remote work options .
➔ Access to cutting-edge ad tech tools .
➔ Continuous learning and professional development opportunities .
➔ Fun, collaborative, and growth-orientedInternational company culture .
t2ó ONE is a global media and marketing group that helps brands grow by combining technology, data, and media strategies. Founded in 2004, the company offers services such as Digital 360, Adtech & Data, Media Solutions, Digital Sales, eCommerce at Scale, Mobile Apps Ecosystem, and 1st Party Data Enrichment . With over 500 employees and 300 active clients , t2ó ONE operates across North America, Europe, and Latin America . The agency focuses on full-funnel marketing , performance-driven strategies, and innovation through proprietary tech solutions.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing, Public Relations, and Writing/Editing
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Industries
Advertising Services
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Mid Level PPC and Paid Social Jobs, Agency Jobs, Amazon Advertising Jobs, Linkedin Advertising Jobs, Paid Social Jobs, Pinterest Advertising Jobs, Display Ads Jobs, Paid Search (SEM) Jobs, TikTok Advertising Jobs