A fast-growing, multi-brand franchise organization is seeking a dynamic Digital Paid Media Manager to drive impactful advertising strategies and support the growth of its franchisee network. This is a chance to join a collaborative team dedicated to innovation, development, and real results.

Digital Paid Media Manager Benefits & Compensation 401(k) with company matching

Comprehensive health, dental, and vision insurance

Paid time off and parental leave

Inclusive and dynamic culture

Wellness resources

Clear path for advancement and professional development

Digital Paid Media Manager Requirements & Qualifications Bachelor's degree; marketing, business, or related field preferred

3+ years of paid media experience, particularly in strategy, execution, and management

Experience leading digital campaigns from concept through post-campaign analysis

Strong analytical skills with the ability to interpret campaign data and deliver insight-driven recommendations

Proficiency in web analytics and ad platforms, including Google AdWords, Google Analytics, WordPress, HubSpot, and Meta Business Suite

Working knowledge of HTML and JavaScript development constraints

Excellent communication, presentation, vendor management, and team leadership skills

Must be able to work on-site daily in the Virginia Beach market

Digital Paid Media Manager Preferred Background & Skills Experience with agency or multi-location digital marketing

Prior oversight of franchise or distributed marketing programs

Digital Paid Media Manager Day-to-Day Responsibilities Develop and manage keyword/audience targeting, ad creative, and landing page strategies across all channels for various brands and services

Collaborate with SEO, brand marketing, and creative teams to deliver cohesive, multi-channel campaigns

Manage relationships with external agencies and media vendors to meet deliverables and performance goals

Oversee paid media budgets at both the national and local levels, maximizing lead generation and customer acquisition

Track KPIs, analyze performance data, and provide strategic recommendations

Create and maintain weekly, monthly, and quarterly paid media reports

Support franchisees and internal teams with digital marketing guidance

Assist with hiring, training, and managing digital marketing staff

Stay current on the latest advertising technologies, AI integrations, and best practices

Join a company that values your expertise, fuels your growth, and rewards your impact! JOB ID: 179285#post

Marisa Roberts

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