Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative, and technical services. We’re driven by an entrepreneurial spirit, setting the standard for what most agencies aspire to become in today’s competitive landscape. We provide the world’s leading b2b and b2c companies with the cutting-edge online marketing programs they need to succeed and grow.

Job Description: Paid Media Strategist

Role Overview

We are seeking a Google + Meta Ads Strategist to take ownership of designing, implementing, and optimizing Google + Meta campaigns as the primary responsibility for our clients. While the focus will be on Google + Meta Ads , the role will also involve paid media campaigns across additional platforms, including LinkedIn , Reddit, TikTok and others. This is a great opportunity for someone with a deep expertise in Google + Meta Ads , a passion for performance marketing, and the ability to leverage other paid channels to drive results. You’ll work closely with the accounts and creative teams to ensure campaigns exceed client expectations.

Key Responsibilities

• Primary Focus: Lead the management, optimization, and execution of Google + Meta Ads campaigns, ensuring maximum performance and scalability.
• Conduct in-depth keyword research, audience segmentation, creative analysis and targeting to improve Google + Meta Ads campaign results continuously.
• Align Google + Meta Ads strategies with client goals, ensuring campaigns are on-brand and meet key performance indicators (KPIs).
• Ad Creative & A/B Testing:
• Lead the development, testing, and optimization of Google + Meta Ads creatives
• Manage A/B testing of ad copy, landing pages, and creative elements to maximize campaign results.

About You

• You’re relentlessly curious, and are constantly looking to learn new things
• You’re already leveraging AI in ways to improve your daily process flow
• You like solving problems, no matter how difficult

What We Value

• We take ownership of our actions and are transparent in our work.
• We ask questions and are open-minded. Where others see big problems, we see big solutions.
• We bring bold thinking to our work , challenging the status quo to drive cutting edge solutions.
• We build strong relationships with our partners and communities to create a supportive and inclusive environment.

Benefits

• Health and Dental insurance
• 401(k) retirement plan with company matching contribution
• Flexible spending accounts including commuter and child care benefits
• Paid vacation and holidays
• Employee referral bonus
• Long term disability
• Life insurance
• Industry training

Job Location

We operate with a preference for a hybrid work model, valuing the balance and flexibility it brings to our team’s professional and personal lives. However, we are open to accommodating fully remote arrangements for the right candidate. We are dedicated to fostering a collaborative and inclusive work environment, regardless of where you are located.