Summary SUMMARY: The Marketing Specialist is responsible for supporting and executing branding, marketing research, and regional marketing initiatives across Pennsylvania, Connecticut, Maryland, New Jersey, New York, and West Virginia. This role works collaboratively with the Graphic Designer to ensure consistent brand messaging and visually compelling marketing materials that support company growth, customer engagement, and market expansion.

Essential Duties and Responsibilities To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Frequency of duties, percent of time and work year may vary based on department, job or building assignment.

Branding & Marketing Execution Support the development and maintenance of consistent brand identity across all markets and channels

Assist in planning and executing marketing campaigns aligned with company goals

Ensure brand standards are applied across digital, print, and regional marketing materials

Collaborate closely with the Graphic Designer to translate strategy into effective visuals and messaging

Marketing Research & Regional Insights Conduct market research to understand customer needs, competitors, and regional trends within PA, CT, MD, NJ, NY, and WV

Analyze market data to identify opportunities for growth and brand positioning

Provide insights and recommendations based on regional differences and customer behavior

Track and report on marketing performance metrics and campaign effectiveness

Work as a team with the Graphic Designer on campaign development, timelines, and creative direction

Coordinate with sales and leadership teams to align marketing efforts with business objectives

Support cross-functional projects and contribute marketing insight during planning discussions

Collaboration & Teamwork Work as a team with the Graphic Designer on campaign development, timelines, and creative direction

Coordinate with sales and leadership teams to align marketing efforts with business objectives

Support cross-functional projects and contribute marketing insight during planning discussions

Content & Campaign Support Assist with content planning for digital, social, and regional promotions

Help manage marketing calendars and campaign schedules

Coordinate with vendors, media outlets, or regional partners as needed

Education, Experience, Licenses, Registrations and Certifications Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)

2+ years of marketing experience, preferably with regional or multi-market exposure

Strong understanding of branding principles and marketing fundamentals

Experience with Adobe Software (Photoshop, Illustrator, Express, etc.)

Experience with digital marketing strategies and social media strategies and management

Experience working collaboratively with creative professionals (graphic designers, agencies, etc.)

Strong research, analytical, and organizational skills

Excellent written and verbal communication skills

Preferred Skills Familiarity with regional marketing strategies or multi-state operations

Experience with digital marketing platforms, CRM tools, or analytics software

Ability to manage multiple projects and deadlines simultaneously

Creative thinker with attention to detail and consistency

Work Environment & Expectations Collaborative, team-oriented role with close interaction between marketing and design

Occasional travel within PA, CT, MD, NJ, NY, and WV may be required

Fast-paced environment with opportunities to influence brand growth across multiple markets

Operates in a professional office environment

Physical Demands PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is required to sit; stand; walk; use hands to manipulate, handle or feel; and reach with hands and arms. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Safety Statement: It is imperative that all employees recognize the importance of safety in the workplace, follow safety rules, practice safe work habits, utilize appropriate safety equipment and report unsafe conditions to the appropriate manager.

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