Key Responsibilities

Strategic Development & Client Support

Build, present, and document client-specific digital strategies

Lead website and digital platform strategy sessions tied to client goals

Translate goals into actions that are measurable, trackable, and aligned with client growth

Serve as the strategic point of contact on web-specific accounts or initiatives

Website Strategy & Projects

Lead the strategic vision for client websites from planning through launch

Deliver clear direction to web designers on sitemap, content flow, UX, and conversion priorities

Review and approve site designs prior to Director or Lead approval and final development

Oversee SEO implementation once design is finalized, including keyword placement, metadata, and performance optimization

Website Retainer & SEO Oversight

Conduct audits, keyword research, and competitor analysis to inform SEO strategy

Ensure implementation of on-page SEO best practices and accessibility standards

Monitor performance and adapt strategy as needed to support client rankings and search visibility

Handle client requests for new pages and site changes

Google Ads Strategy

Support campaign build-outs including audience targeting, landing page strategy, and keyword planning

Review campaign performance and consult on optimizations tied to client goals and ROI

Coordinate closely with the creative strategists to maintain alignment across paid channels if applicable

Google Business Profile Management

Oversee strategy for Google Business Profiles including setup, optimization, and updates

Monitor local SEO performance and recommend updates to improve visibility and engagement

Ensure name, address, and phone consistency and manage reviews, services, and posts

Email Marketing Strategy

Assist in strategy and setup of campaigns including automation, segmentation, and list management

Advise on messaging, timing, and performance metrics

Partner with creative and media teams to ensure email aligns with broader marketing efforts

Analytics & Reporting

Set up and maintain dashboards in Google Analytics and keyword tracking tools

Report on site traffic, user behavior, and campaign conversions

Interpret data to evaluate ROI, identify trends, and recommend adjustments

Provide strategic recommendations based on performance trends and client goals

Cross-departmental Collaboration

Collaborate cross-functionally with web designers, creative, media teams to ensure web work aligns with larger account objectives

Maintenance & Troubleshooting

Identify and resolve bugs, broken links, and technical issues

Conduct QA testing across browsers and devices before site launches

Schedule web launches, manage roadmap, and ensure all deliverables meet deadlines

Other Duties

Perform any and all duties assigned by your manager

Skills

CMS Experience

Experience building and editing websites in Squarespace, WordPress or Shopify

SEO Knowledge

Understanding of on-page SEO best practices including keyword usage, metadata creation, and technical optimization

Troubleshooting and QA Testing

Strong debugging skills and attention to quality assurance across browsers and screen sizes

Digital Tools and Integrations

Familiarity with Google Analytics, Google Business Profile, email platforms (e.g., Mailchimp), and basic Google Ads support

Client Communication

Confidence in explaining technical concepts clearly and working directly with clients on feedback, revisions, and launches

Strategic Thinking

Ability to connect web strategies to client objectives and business growth

Preferred Qualifications

Experience working in a fast-paced agency or media environment

Basic understanding of Google Ads campaign structures

Experience using SEO tools like SEMrush, Moz, or Yoast

Knowledge of the Entrepreneurial Operating System (EOS) framework

Analytical skills and the ability to interpret data in Google Analytics, Google Ads, Sheets, etc.

Personal Attributes

Organized and Reliable: Able to manage multiple projects and meet deadlines consistently

Detail-oriented: Strong focus on UX/UI best practices, and quality assurance

Collaborative: Works well across departments and within a team environment

Problem-solver: Takes initiative to troubleshoot issues and suggest better workflows

Growth-minded: Eager to learn new technologies and improve technical skill sets

Client-focused: Understands the value of clear communication and delivering a user-first experience

Ownership mentality: Treats each project with responsibility and pride in the outcome

Benefits

401(k)

401(k) matching

Dental insurance

Health insurance

Paid time off

Parental leave

Vision insurance

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