Wayne Media Group Digital Marketing Specialist – Google Ads & SEO Brighton, MI·Full time Company website Apply for Digital Marketing Specialist – Google Ads & SEO

This position leads strategic planning across client web platforms, aligning digital efforts with business goals. They are expected to build and document strategy, support tactical planning, translate client goals into actionable initiatives, and operate with clear accountability, though final authority on strategic decisions requires senior sign-off. The role is consultative by nature, rooted in data interpretation, performance improvement, and cross‑functional collaboration.

About Wayne Media Group

Wayne Media Group's purpose is to build people and build companies. Our main verticals are Web, Video, Creative, Podcasting and Consulting. Our core values are: Extreme Ownership, Treat Others Well, Do What You Say, Be Open and Honest, and Adapt to Advance.

Description

This is an in‑office position in Brighton, MI. Applicants must currently reside within commuting distance. Applications from outside the local area will not be considered.

Leadership Creed : At Wayne Media, we lead by two pillars: family over business and employees come first. We believe the most important work happens at home, and when our team is supported, they show up stronger for our clients. Leadership means protecting these priorities, living them out daily, and setting the standard for how we work and grow together.

The primary role is to maintain the core values of Wayne Media Group. Our values are:

Extreme Ownership – Everyone leads. All leaders are responsible for what goes on within their department.

Treat Others Well – Treat everyone how you’d want to be treated (Luke 6:31)

Do What You Say – Trust is built through action, not just words.

Be Open and Honest – We speak truthfully, listen openly, and build trust through clear, respectful communication.

Adapt to Advance – We don’t resist change, we innovate through it.

Key Responsibilities

Strategic Development & Client Support

Build, present, and document client‑specific digital strategies

Lead website and digital platform strategy sessions tied to client goals.

Translate goals into actions that are measurable, trackable, and aligned with client growth.

Serve as the strategic point of contact on web‑specific accounts or initiatives.

Lead the strategic vision for client websites from planning through launch.

Deliver clear direction to web designers on sitemap, content flow, UX, and conversion priorities.

Review and approve site designs prior to Director or Lead approval and final development.

Oversee SEO implementation once design is finalized, including keyword placement, metadata, and performance optimization.

Website Retainer & SEO Oversight

Conduct audits, keyword research, and competitor analysis to inform SEO strategy.

Ensure implementation of on‑page SEO best practices and accessibility standards.

Monitor performance and adapt strategy as needed to support client rankings and search visibility.

Handle client requests for new pages and site changes

Support campaign build‑outs including audience targeting, landing page strategy, and keyword planning.

Review campaign performance and consult on optimizations tied to client goals and ROI.

Coordinate closely with the creative strategists to maintain alignment across paid channels if applicable.

Google Business Profile Management

Oversee strategy for Google Business Profiles including setup, optimization, and updates.

Monitor local SEO performance and recommend updates to improve visibility and engagement.

Ensure name, address, and phone consistency and manage reviews, services, and posts.

Assist in strategy and setup of campaigns including automation, segmentation, and list management.

Advise on messaging, timing and performance metrics.

Partner with creative and media teams to ensure email aligns with broader marketing efforts.

Analytics & Reporting

Set up and maintain dashboards in Google Analytics and keyword tracking tools.

Report on site traffic, user behavior, and campaign conversions.

Interpret data to evaluate ROI, identify trends and recommend adjustments.

Provide strategic recommendations based on performance trends and client goals.

Collaborate cross‑functionally with web designers, creative, media teams to ensure web work aligns with larger account objectives.

Maintenance & Troubleshooting

Identify and resolve bugs, broken links, and technical issues.

Conduct QA testing across browsers and devices before site launches.

Schedule web launches, manage roadmap and ensure all deliverables meet deadlines.

Other Duties

Perform any and all duties assigned by your manager.

Skills

CMS Experience

Experience building and editing websites in Squarespace, WordPress or Shopify.

SEO Knowledge

Understanding of on‑page SEO best practices including keyword usage, metadata creation and technical optimization.

Troubleshooting and QA Testing

Strong debugging skills and attention to quality assurance across browsers and screen sizes.

Digital Tools and Integrations

Familiarity with Google Analytics, Google Business Profile, email platforms (e.g., Mailchimp) and basic Google Ads support.

Client Communication

Confidence in explaining technical concepts clearly and working directly with clients on feedback, revisions and launches.

Strategic Thinking

Ability to connect web strategies to client objectives and business growth.

Preferred Qualifications

Experience working in a fast‑paced agency or media environment.

Basic understanding of Google Ads campaign structures.

Experience using SEO tools like SEMrush, Moz, or Yoast.

Knowledge of the Entrepreneurial Operating System (EOS) framework.

Analytical skills and the ability to interpret data in Google Analytics, Google Ads, Sheets etc.

Personal Attributes

Organized and Reliable: Able to manage multiple projects and meet deadlines consistently.

Detail‑Oriented: Strong focus on UX/UI best practices and quality assurance.

Collaborative: Works well across departments and within a team environment.

Problem‑Solver: Takes initiative to troubleshoot issues and suggest better workflows.

Growth‑Minded: Eager to learn new technologies and improve technical skill sets.

Client‑Focused: Understands the value of clear communication and delivering a user‑first experience.

Ownership Mentality: Treats each project with responsibility and pride in the outcome.

401(k)

401(k) matching

Health insurance

Paid time off

Parental leave

Vision insurance

If you do not provide a cover letter and resume your application will not be considered.

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