We are seeking a Digital Media Lead to join our client's team in the cruise industry . In this role, you will lead end-to-end paid media operations, oversee Dynamic Creative Optimization (DCO) initiatives, and manage co-brand credit card media campaigns. The ideal candidate has a strong background in paid media strategy, campaign execution, audience management, and cross-functional collaboration.

Responsibilities

Manage end-to-end paid media campaigns across paid search, display, mid- and lower-funnel marketing, DCO, and partner/co-brand initiatives, including campaign setup, optimization, in-flight management, and performance analysis.

Distribute monthly promotional calendars, website data, GTM toolkits, and pricing information to the media agency.

Review and approve ad copy, search assets, and creative materials for new and existing campaigns.

Oversee DCO campaign execution, including feed setup (pricing, images, content matrix), API coordination, QA, creative validation, optimization, and migration to a new DCO platform.

Manage co-brand credit card and Affim media campaigns across paid search, social media, and display advertising, including asset coordination, billing, vanity URL tracking, performance monitoring, compliance, and timeline management.

Submit and manage audience requests, maintain the CDP Audience Library (segment IDs and definitions), and coordinate with internal teams to activate audience segments.

Own pixel and tag implementation by submitting Tealium tickets, coordinating QA with media agencies, attending weekly project meetings, and ensuring tracking is completed with the Business Intelligence team.

Ensure audience segments, suppression lists, targeting parameters, tracking, creatives, and campaign assets are validated prior to launch.

Collaborate with internal teams, external agencies, and stakeholders to ensure campaigns are delivered on time and achieve performance objectives.

Requirements

Minimum of 3 years of experience in paid media, digital marketing, performance marketing, or a related field.

Hands-on experience with audience segmentation, tag management platforms (such as Tealium ), and end-to-end campaign management.

Strong understanding of mid- and lower-funnel paid media strategies across search, social, and display channels.

Proven ability to manage complex, cross-functional projects involving multiple stakeholders.

Strong attention to detail with excellent quality assurance (QA) skills for campaign setup, tracking, and creative assets.

Excellent communication, organization, and project management skills.

Experience working with media agencies and external partners.

Preferred Qualifications

Experience with Dynamic Creative Optimization (DCO) campaigns.

Experience in the cruise, travel, or hospitality industry is highly preferred.

#J-18808-Ljbffr