Job Description:nnJob Title: Digital Marketing, Paid Ads, CRO & Technical SEO ManagerCompany: Herbal GoodnessLocation: McKinney, Texas, USAWork Arrangement: 100% On-Site — Monday through Friday, 5 Days per WeekEmployment Type: Full-TimeExperience Required: 5+ YearsnDigital Marketing, Paid Ads, CRO & Technical SEO ManagernCompany: Herbal GoodnessLocation: McKinney, TexasJob Type: Full-TimeWork Schedule: Monday–Friday | 100% On-SiteExperience Required: 5+ YearsIndustry: E-Commerce | Health & Wellness | Dietary SupplementsnAbout Herbal GoodnessnHerbal Goodness is a growing health and wellness company dedicated to helping individuals and families live healthier lives through premium herbal supplements, plant-based wellness products, and education.nWe combine traditional herbal knowledge with modern innovation to develop high-quality wellness products that serve customers across the United States and beyond.nAs we expand our presence across Shopify, Amazon, Walmart, and other digital channels, we are looking for a highly skilled, analytical, and creative digital marketing professional to help accelerate our growth.nAbout the RolenWe are seeking a results-driven Digital Marketing, Paid Ads, CRO & Technical SEO Manager to own and optimize our digital customer acquisition, advertising performance, website conversion rates, and organic search visibility.nThis is a hands-on execution role, not simply a strategy or agency-management position.nThe ideal candidate is a rare combination of analytical thinker, performance marketer, technical problem-solver, and creative innovator.nYou should be equally comfortable:nnManaging and optimizing six-figure advertising budgets.nAnalyzing ROAS, MER, CAC, LTV, and conversion data.nCreating high-converting advertising campaigns across multiple platforms.nImproving Shopify website performance and conversion rates.nDiagnosing and resolving technical SEO issues.nUsing AI tools to create compelling advertising visuals, product imagery, and website content.nTurning data into clear insights, actionable recommendations, and measurable business growth.nnWe are looking for someone who doesn’t just report numbers but knows how to improve them.nKey Responsibilitiesn1. Paid Advertising & Performance MarketingnOwn the strategy, execution, optimization, and reporting of paid advertising campaigns across:nnAmazon Advertising: Sponsored Products, Sponsored Brands, Sponsored Display, keyword optimization, bidding strategies, and advertising profitability.nWalmart Connect: Sponsored Search campaigns, product advertising, keyword targeting, and marketplace advertising performance.nMeta Ads: Facebook and Instagram advertising, audience targeting, creative testing, retargeting, and customer acquisition.nGoogle Ads: Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns.nnResponsibilities include:nnDevelop and execute data-driven advertising strategies that drive profitable sales growth.nManage advertising budgets, bidding strategies, campaign structures, and audience segmentation.nMonitor and optimize ROAS, ACOS, TACOS, CPC, CTR, CPA, CAC, and other relevant performance metrics.nConduct ongoing A/B testing of creatives, landing pages, offers, audiences, and campaign structures.nIdentify opportunities to scale winning campaigns while reducing wasted advertising spend.nBuild effective retargeting and customer acquisition strategies.nEnsure advertising campaigns comply with platform policies and applicable dietary supplement marketing regulations.nn2. Shopify Conversion Rate Optimization (CRO)nOwn the continuous improvement of the Herbal Goodness Shopify website to increase conversion rates, average order value, and revenue per visitor.nResponsibilities include:nnAnalyze customer behavior and identify conversion barriers across the shopping journey.nOptimize product pages, landing pages, collection pages, navigation, cart, and checkout experiences.nDevelop and execute A/B tests to improve conversion rates.nImprove product merchandising, promotional messaging, cross-selling, and upselling opportunities.nUse tools such as GA4, Microsoft Clarity, Hotjar, or similar platforms to understand customer behavior.nCollaborate with designers, developers, and internal teams to implement website improvements.nOptimize the mobile shopping experience, page speed, and usability.nCreate and update Shopify landing pages for promotions, product launches, and advertising campaigns.nTrack the impact of website changes on conversion rate, revenue per session, and average order value.nn3. Technical SEO & Organic GrowthnLead technical SEO initiatives to improve Herbal Goodness’s search visibility, organic traffic, and website performance.nResponsibilities include:nnConduct regular technical SEO audits and resolve issues affecting indexing, crawling, and organic rankings.nOptimize Shopify site architecture, internal linking, canonical tags, redirects, metadata, and XML sitemaps.nImprove Core Web Vitals, website speed, mobile usability, and technical site performance.nIdentify and resolve duplicate content, broken links, crawl errors, and indexing issues.nImplement and validate structured data/schema markup where appropriate.nOptimize product pages, collection pages, and educational content for relevant search queries.nUse Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar tools.nMonitor organic rankings, traffic quality, technical SEO health, and organic revenue.nCollaborate on SEO content strategies that support product discovery and customer education.nn4. Advanced Analytics, Tracking & ReportingnWe place a strong emphasis on analytics. The successful candidate must be able to interpret complex data and translate it into business decisions.nResponsibilities include:nnOwn Google Analytics 4 (GA4) implementation, reporting, and performance analysis.nManage Google Tag Manager, conversion tracking, UTM parameters, and advertising pixels.nMonitor tracking accuracy across Shopify, Meta, Google, Amazon, and Walmart.nBuild dashboards using Looker Studio, Google Sheets, Excel, or similar reporting platforms.nAnalyze customer acquisition costs, channel profitability, customer lifetime value, and marketing efficiency.nIdentify trends, performance gaps, and growth opportunities.nProduce clear weekly and monthly performance reports with actionable recommendations.nUse attribution insights to improve advertising budget allocation.nMonitor the customer journey from advertising click to purchase and repeat purchase.nPresent findings and recommendations directly to company leadership.nnCandidates must demonstrate the ability to use data to make decisions, not simply generate reports.n5. AI-Powered Creative Production & Digital ContentnWe are looking for someone with a strong creative eye who can use modern AI technology to produce beautiful, engaging, high-converting marketing assets.nResponsibilities include:nnUse AI-powered creative tools to generate and enhance advertising visuals, product imagery, lifestyle images, banners, and promotional graphics.nDevelop compelling creatives for Meta, Google, Amazon, Walmart, and Shopify.nCreate and test multiple creative variations to improve advertising performance.nDesign visually appealing website banners, landing pages, and promotional sections.nCollaborate with internal teams to maintain consistent brand identity across channels.nUse tools such as ChatGPT, Adobe Firefly, Canva, Photoshop, Midjourney, or similar creative platforms.nDevelop creative concepts based on customer insights, advertising data, and market trends.nMaintain high standards for visual quality, brand consistency, and accuracy.nEnsure AI-generated product visuals accurately represent actual products and do not introduce misleading claims or packaging details.nnWe want someone who combines the analytical mind of a performance marketer with the creative flair of a designer.n6. E-Commerce Growth & Continuous OptimizationnnIdentify opportunities to increase online sales and improve marketing profitability.nMonitor competitors, customer trends, and emerging digital marketing opportunities.nDevelop and execute promotional campaigns, seasonal initiatives, and product launches.nWork closely with leadership, product, creative, and operations teams.nRecommend and implement new technologies, automation, and AI tools to improve marketing effectiveness.nTake ownership of digital growth initiatives from planning through execution and measurement.nnRequired QualificationsnnMinimum 4 years of hands-on experience in digital marketing, performance advertising, and e-commerce growth.nDemonstrated experience managing paid advertising campaigns across Amazon, Walmart, Meta, and Google.nStrong working knowledge of Shopify and conversion rate optimization.nProven experience with technical SEO, preferably on Shopify websites.nAdvanced proficiency in Google Analytics 4, Google Tag Manager, Google Search Console, and advertising analytics.nStrong analytical skills, including proficiency in Excel, Google Sheets, and dashboard reporting.nExperience managing advertising budgets and improving return on advertising spend.nAbility to interpret marketing performance data and recommend practical improvements.nHands-on experience using AI tools to create high-quality advertising visuals and website content.nStrong visual design instincts and understanding of effective advertising creative.nExperience with A/B testing, conversion tracking, and campaign optimization.nExcellent written and verbal communication skills.nStrong project management, organization, and attention to detail.nAbility to work independently, prioritize competing projects, and meet deadlines.nMust be available to work on-site in McKinney, Texas, five days per week.nnPreferred QualificationsnnExperience marketing dietary supplements, herbal products, natural health products, or consumer packaged goods (CPG).nExperience managing significant monthly advertising budgets.nFamiliarity with FDA and FTC requirements for dietary supplement marketing and advertising claims.nExperience with Amazon Seller Central, Amazon Brand Analytics, and Walmart Seller Center.nKnowledge of Shopify Liquid, HTML, CSS, or basic JavaScript.nExperience with Klaviyo, email marketing, and customer lifecycle marketing.nFamiliarity with heatmapping, session recordings, and CRO testing platforms.nExperience with creative testing frameworks and performance-based content production.nFamiliarity with AI-assisted marketing automation and workflow optimization.nnWhat Success Looks LikenThe successful candidate will consistently demonstrate measurable improvements in:nnProfitable revenue generated from paid advertising.nReturn on ad spend (ROAS) and overall marketing efficiency.nReduced customer acquisition costs and increased customer lifetime value.nIncreased Shopify conversion rate and revenue per visitor.nOrganic search visibility, traffic, and revenue.nAdvertising creative performance and testing velocity.nWebsite speed, technical SEO health, and user experience.nTracking accuracy, reporting quality, and actionable business insights.nnYou will establish performance baselines, develop improvement plans, and take ownership of results.nWho Will Thrive in This Role?nYou are likely to succeed at Herbal Goodness if you:nnStrong bias for action, self-driven, growth minded individuals who are excited about delivering excellence.nLove numbers and enjoy finding the story behind the data.nHave a strong creative eye and appreciate beautiful, high-converting design.nAre excited about using AI to work smarter and create better marketing assets.nAre proactive and constantly look for ways to improve performance.nPrefer hands-on execution over endless meetings and presentations.nTake ownership of results and follow through on commitments.nEnjoy testing new ideas, learning from results, and continuously improving.nCan move comfortably between strategic planning and detailed technical execution.nAre passionate about e-commerce growth and building a meaningful wellness brand.nnWork Location & SchedulenThis is a full-time, 100% on-site position based at our office in McKinney, Texas.nnMonday through FridaynFive days per week in the officenNot a remote or hybrid positionnnCandidates must be able to commute reliably to McKinney or be willing to relocate. The role requires close collaboration with our leadership, creative, e-commerce, and operations teams to execute campaigns, optimize our Shopify website, develop AI-powered advertising creatives, and drive measurable revenue growth across Amazon, Walmart, Meta, and Google.nHow to ApplynPlease submit:nnYour current resume.nA brief summary of your experience managing Amazon, Walmart, Meta, and Google advertising.nTwo or three examples of advertising campaigns or e-commerce projects where you achieved measurable results.nExamples of Shopify CRO or technical SEO improvements you have implemented.nA portfolio or samples of advertising creatives, website visuals, or AI-generated marketing assets you have created.nnApplications demonstrating measurable results, strong analytical skills, and creative execution will receive priority consideration.nJoin Herbal Goodness and help us combine data, creativity, technology, and innovation to bring plant-based wellness to more customers.