LOCAL ONLY IN RHODE ISLAND – NO REMOTE!

Local website design company in RI, looking to add to our team. We have a base of clients that do ongoing digital marketing, with Google ads, Facebook ads, social media management, organic SEO, content marketing, etc.

Overview

JPG is looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. You will be communicating with clients each month in regards to their marketing campaigns, providing updates on ROI, reports, etc.

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Ability to track leads and measure results

Working with CRM systems to help clients

Design, build and maintain our social media presence

Writing content, posting blogs, etc

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Communicating with clients and providing monthly or weekly reports

Working with 20+ clients each month on digital marketing strategies

Requirements and skills Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Social media account management

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, Tag Manager, WebTrends)

Experience in setting up and optimizing Google Adwords campaigns

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Creative writing, writing for SEO, writing to promote keywords

Communicate with web designs, developers, Google/Facebook Ads managers