Digital Marketing Manager We are open to candidates located in or near any of our U.S. office locations: Emeryville, CA; Durham, NC; Addison, TX; Bellevue, WA; or Reston, VA.
Summary/Objectives Tanium is seeking a strategic, data-driven Paid Search Manager to own and scale our paid search and video performance. This role will play a critical part in contributing to pipeline growth, owning global paid search and video programs across Google & Microsoft on the Digital team. You'll define strategy, manage budgets, optimize performance, build testing roadmaps, and deliver insights that shape our broader digital advertising approach. We're looking for someone who has strong analytical skills combined with creative instincts to drive brand awareness, boost conversions, and unlock revenue opportunities.
Essential Job Functions Lead end-to-end strategy and execution of global paid search and video campaigns across Google & Microsoft, including platform-specific optimization
Own quarterly and monthly budget planning and daily pacing across paid search/video
Create dashboards and a reporting cadence that enables transparent communication of campaign performance
Ensure rigorous and reliable measurement by implementing consistent naming conventions, tracking parameter management, and conversion event tracking setup
Partner with the Web team on landing page strategy and A/B testing initiatives to improve on-page conversion rates or paid traffic and drive continuous optimization
Partner with Integrated Campaigns team to drive creative and content that will perform; ensure creative is refreshed at the right cadence
Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance
Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion
Minimum & Preferred Job Qualifications Bachelor's degree
Experience 6+ Years of B2B Digital Marketing experience
6+ years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation
campaigns
A strong bias toward action and measurable outcomes; result driven
Analytical and process-driven approach to campaign optimization
Attention to detail and a transparent written and verbal communication style
Familiarity with Marketo, Salesforce, and GA4 — comfortable working across the ad platform to CRM data flow to
troubleshoot tracking gaps and validate conversion accuracy
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Stays current on platform algorithm changes and emerging ad technologies (e.g., AI-driven bidding, agentic
campaign tools) to keep channel strategy ahead of the curve
Other Proficiency in Google Ads and Microsoft Advertising, including Search, YouTube, and Performance Max campaign types
Experience with A/B testing methodologies and conversion rate optimization practices
Working knowledge of marketing automation and analytics tools such as Marketo, Salesforce, and GA4
Analytical and process-driven approach to campaign optimization with strong attention to detail
Clear and transparent written and verbal communication style suited to cross-functional collaboration
Tanium Competencies Demonstrates initiative and motivation
Excellent oral and written communication skills
Team player
Person of high ethics and integrity
Ability to work in a fast-paced, changing environment
About Tanium Tanium is the Autonomous IT company. Driven by AI and real-time endpoint intelligence, Tanium Autonomous IT empowers IT and security teams to make their organizations unstoppable. Many of the world’s leading organizations trust Tanium’s single, unified platform for endpoint management and security toinnovate faster, stay resilient and move business forward with confidence, at scale. To learn how Tanium delivers Autonomous IT for unstoppable business – visitwww.tanium.comand follow us onLinkedInandX.
On a mission. Together. At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions. As a global organization with stakeholders around the world, it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things. Our commitment to excellence and innovation has earned us a place on the Forbes Cloud 100 list for ten consecutive years, and we continue to be recognized worldwide as a great place to work. Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care most.
What You’ll Get The annual base salary range for this full-time position is $90,000 to $135,000. This range is an estimate for what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience.
equity awards
medical
dental and vision plan
family planning benefits
health savings account
flexible spending account
transportation savings account
401(k) retirement savings plan with company match
life, accident and disability coverage
business travel accident insurance
employee assistance programs
disability insurance
other well-being benefits
Tanium is an Equal Opportunity and Aff… all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, gender identity, sexual orientation, disability, protected Veteran status, or other legally protected categories. If you require a reasonable accommodation in searching for a job opening, completing an application, interviewing, or completing any pre-employment testing or requirements, please contact <a href="mailto:[email protected]">[email protected]</a>. For more information refer to the “Know Your Rights” poster which is available here – <a href="https://www.eeoc.gov/poster." target="_blank" rel="noopener">https://www.eeoc.gov/poster.</a>
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Senior Level PPC and Paid Social Jobs, In-house Jobs, Amazon Advertising Jobs, Google Advertising Jobs, Linkedin Advertising Jobs, Microsoft/Bing Advertising Jobs, Paid Social Jobs, Paid Search (SEM) Jobs, YouTube Advertising Jobs
