Creative Strategist / Paid Media We are a rapidly scaling direct-to-consumer health and wellness brand operating across major digital advertising platforms. As the brand continues to grow, leadership is shifting focus from purely technical media buying toward creative-led growth, recognizing that modern paid media performance is driven primarily by creative strategy.

Role Overview We are hiring a Creative Strategist with Paid Media experience to own the intersection between creative direction and performance marketing. This is a hybrid role—ideal for someone who started as a media buyer and evolved into a creative thinker who understands why ads work, how hooks drive performance, how messaging impacts conversion, and how creative testing fuels scalable growth. You will work closely with leadership and creative resources to develop, test, and iterate high-performing ad concepts.

Key Responsibilities Creative Strategy Develop ad concepts and creative testing frameworks

Create briefs for video, UGC, and static creatives

Identify winning hooks, angles, and messaging themes

Analyze creative performance and iterate based on data

Build structured creative testing roadmaps

Paid Media Collaboration Collaborate with media buying execution (Meta, TikTok, etc.)

Understand performance metrics and attribution trends

Translate data into actionable creative insights

Support scaling winners and refreshing fatigued creatives

Performance Analysis Review ad-level data to identify creative trends

Understand why creatives succeed or fail

Optimize messaging for CTR, CPA, and ROAS

Partner with leadership on growth experimentation

Ideal Candidate Profile Required 3–7 years of experience in paid media or performance marketing

Strong background in Meta and/or TikTok advertising

Demonstrated creative strategy experience

Ability to analyze performance data and extract insights

Experience briefing creatives and working with editors/designers

Strong English communication skills

Organized, analytical, and proactive mindset

Strongly Preferred Experience in DTC, eCommerce, or CPG brands

Experience with UGC-driven creative strategies

Understanding of funnel-based creative (TOF / MOF / BOF)

Health-conscious lifestyle alignment with wellness brands

Experience working with fast-scaling ad accounts

What This Role Is Not Not purely a media buyer role

Not purely a graphic design role

Not influencer management

This role owns creative strategy that drives paid media performance.

What We Offer Competitive compensation based on experience

High ownership over creative direction

Ability to directly impact revenue performance

Long-term growth opportunity within a scaling brand

Collaborative and fast-paced remote environment