About The Role

Campaign Strategy, Prioritization & Execution
Align campaign planning to pipeline and SQL targets, ensuring efforts are tied to measurable outcomes
Identify and prioritize high-impact campaigns based on audience, channel, and expected return
Define how channels (lifecycle, partnerships, content, events, paid) work together within each campaign
Coordinate campaign execution from planning through launch, ensuring alignment across teams
Make tradeoff decisions on where to invest vs. what not to run based on performance and capacity
Audience & Data Segmentation
Develop and refine audience segmentation strategies based on ICP and behavior
Ensure campaigns are targeted to the right accounts and personas
Partner with RevOps to improve data quality, segmentation, and targeting accuracy
Experimentation, Funnel Optimization & Performance
Identify bottlenecks across the funnel and develop hypotheses to improve conversion and pipeline generation
Design and run experiments across channels, messaging, and audiences to improve performance
Analyze campaign and funnel data to uncover insights and recommend optimizations
Improve funnel velocity, conversion rates, and overall marketing efficiency
Scale successful initiatives and iterate quickly on underperforming programs
Reporting & Insights
Develop visibility into campaign performance and pipeline contribution
Translate performance data into clear recommendations and next steps
Help the team make more informed, data-driven decisions

Must-Haves

• Marketing experience at a high growth, early stage startup
  4-7 years of B2B marketing experience, ideally across demand gen, lifecycle, or growth
  Strong understanding of funnel metrics and how marketing drives pipeline
  Experience prioritizing campaigns based on business goals, not just executing requests
  Ability to identify which campaigns are worth running — and confidence to push back on those that aren’t
  Experience working with audience segmentation and targeting strategies to reach the highest-value accounts
  Strong data instincts and ability to translate insights into clear, actionable decisions
  Systems thinking mindset: able to connect channels, campaigns, and funnel stages into a cohesive strategy
  Comfort operating in ambiguity and making judgment calls with imperfect information
  Bias toward action: able to move quickly from idea to execution while continuously iterating