ABOUT THE ROLE

As Associate Manager, Paid Social, you will play an impactful role within Peloton's dynamic Media team. You will be the driving force behind the performance and execution of our paid social campaigns across key platforms such as Meta, TikTok, Pinterest, and Reddit, among others. The ideal candidate for this position will need to be both strategic and proactive, playing a crucial role in meeting our performance targets and driving full funnel execution across all Paid Social channels. Your deep understanding of the paid media and ad tech ecosystem will be essential as you navigate and optimize our presence in this constantly evolving environment.

YOUR DAILY IMPACT AT PELOTON

Actively monitor campaign performance across Meta, TikTok, Pinterest and emerging channels like LinkedIn and Reddit. QA campaigns/ads, identify areas for improvement, and implement optimizations to exceed targets

Craft comprehensive weekly reports, and distill performance insights into actionable next steps. Present weekly, monthly and quarterly reports to cross functional teams and Growth Marketing leadership

Contribute to the development and implementation of innovative paid social strategies and tests aligned with our overall marketing objectives

Develop and complete detailed A/B and multivariate testing calendars to identify winning creative, audience, and targeting strategies

Advise on budget allocation across channels based on last touch and MMM performance

Collaborate closely with internal Creative teams and external agencies to develop compelling and high‑performing ads that resonate with our target audiences

Cultivate positive relationships with key social vendor and agency partners to ensure efficient execution, access to new opportunities, and collaborative problem‑solving

Creation and maintenance of AI agents and agentic workstreams

YOU BRING TO PELOTON

3+ years of hands‑on experience in Paid Social media execution across platforms such as Meta, TikTok, and Pinterest. LinkedIn and Reddit experience is a plus

Prior experience overseeing acquisition, retail, or e‑commerce campaigns with clear results

Collaborative spirit and a track record of working effectively with teams, including Marketing, Creative, and Analytics

Understanding of and practical experience in crafting and implementing brand lift, conversion lift, A/B and multivariate testing methodologies

Ability to translate complex data into actionable insights and strategic recommendations

Consistent history of leading and balancing multiple projects and campaigns simultaneously, showcasing organizational and prioritization abilities

Significant expertise in media‑specific spreadsheet functionalities, including use of pivot tables, VLOOKUPs, and relevant media formulas for data manipulation and analysis

Clear and comprehensive understanding of media pacing, flighting strategies, and the nuances of managing channel‑specific budgets

Experience presenting to small groups, including Director+ and cross‑functional stakeholders is preferred

Familiarity and proficiency with Google Workspace tools (Sheets, Docs, and Slides)

Experience creating media‑specific agentic workstreams is a bonus

Base Salary Range

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region‑specific health and welfare benefits.

$106,300—$125,750 USD

Benefits

Medical, dental and vision insurance

Generous paid time off policy

Short‑term and long‑term disability

Access to mental health services

401k, tuition reimbursement and student loan paydown plans

Employee Stock Purchase Plan

Fertility and adoption support and up to 18 weeks of paid parental leave

Child care and family care discounts

Free access to Peloton Digital App and apparel and product discounts

Commuter benefits and Citi Bike Discount

Pet insurance and so much more!

Equal Opportunity Employment

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email <a href="mailto:[email protected]">[email protected]</a>.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.

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