Team: Growth, Marketing & User Acquisition

Employment Type: Full-Time, Permanent

Work Style: Hybrid

Key Responsibilities

Performance Marketing Strategy

Lead paid acquisition strategy across digital channels.

Manage campaigns across search, social, display, and mobile platforms.

Optimize spend to improve efficiency and scale.

Identify new growth opportunities.

User Acquisition & Growth

Drive acquisition of high-quality users.

Monitor CAC, LTV, ROI, and retention metrics.

Improve conversion performance.

Support long-term growth planning.

Campaign Management & Optimization

Plan, launch, and manage performance campaigns.

Test creatives, audiences, and bidding strategies.

Monitor performance daily.

Adjust campaigns based on data.

Attribution & Measurement

Improve marketing attribution models.

Ensure accurate tracking across channels.

Analyze incremental impact.

Work with Data and Engineering on measurement systems.

Experimentation & Testing

Design and evaluate marketing experiments.

Test new channels and formats.

Validate performance improvements.

Use data to guide decisions.

Budget & Forecasting

Manage marketing budgets.

Forecast acquisition performance.

Track spend vs results.

Ensure efficient use of resources.

Cross-Functional Collaboration

Work with Product to improve conversion flows.

Partner with Data Science on modeling.

Collaborate with Creative on ads.

Work with Finance on planning.

Reporting & Insights

Build performance reports.

Explain results clearly.

Identify trends and risks.

Present updates to leadership.

Channel Expansion & Innovation

Explore new acquisition channels.

Test new platforms.

Evaluate partnerships.

Support international growth.

Team Leadership & Guidance

Provide direction to marketing team members.

Help define processes.

Support team development.

Maintain high performance standards.

About The Job

Typically requires 6–9 years of experience in performance marketing, growth, or user acquisition.

Strong experience managing paid media campaigns.

Experience working with CAC, LTV, ROI, and attribution.

Strong analytical skills.

Experience with marketing platforms (Google, Meta, TikTok, etc.).

Comfortable working with data and dashboards.

Experience running experiments.

Strong communication skills.

Ability to manage budgets.

Comfortable working in fast-moving environments.

Preferred Qualifications

Experience with mobile app marketing.

Experience with subscription or marketplace products.

Experience with attribution tools.

Experience working with Data Science teams.

Experience with SQL or analytics tools.

Experience leading projects or teams.

About Datemil Inc.

Datemil Inc. is the parent company of Datemil Date, V.I.Pursuit, Concierge Matchmaking, Plink Bestie, Networking, and Coaching. Our growth team focuses on building scalable, data-driven marketing systems that help our platforms reach the right audience at the right time.

AI Fluency

We encourage thoughtful use of AI tools to support campaign optimization, analysis, and reporting, while maintaining strong human judgment in decision-making. Candidates may use AI tools during the application process but should not use them to misrepresent experience.

Inclusion & Equal Opportunity

Datemil Inc. is committed to creating an inclusive workplace where everyone feels respected and supported. We welcome applicants from all backgrounds and provide reasonable accommodations throughout the hiring process.

AI in the Hiring Process

We may use AI-assisted tools during recruitment, such as transcription or resume matching. These tools help efficiency, but all hiring decisions are made by people. Participation in AI-supported interviews is optional.

Why Join Us

Lead high-impact growth marketing

Manage large-scale acquisition campaigns

Work with data and product teams

Help scale multiple platforms

Be part of a fast-growing company

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