Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check‑up – we invest in you so you can find your inspiration.

Job Summary

The Assistant Marketing Manager, Paid Social will work with Retail Brand Marketing leadership to assist in conceiving marketing strategies that capitalize on growth opportunities with prioritized customer segments by leveraging consumer insights, understanding the competitive landscape and working closely with cross‑functional teams in Merchandising and Operations to drive the overall strategic success of Lowe’s. The position will report to the Manager Retail Brand Marketing and will serve as a subject matter expert of Paid Social. Largely, the Assistant Marketing Manager has to know how to execute Paid Social campaigns.

Key Responsibilities

Plan, execute, optimize, and report on Paid Social campaigns on Meta, Pinterest, TikTok, and Twitter.

Manage campaign budgets and feel comfortable making adjustments daily and reporting on campaign performance.

Adhere to the goal of the team, which is to efficiently garner traffic, leads, and omni‑channel sales for our business by reaching people looking for our brand, products, and services. The team works closely with Media Planning, Brand Marketing, and Creative to execute campaigns according to plan.

Use digital media measurement tools: Social platforms, Adobe, multi‑touch attribution, and media mix modeling.

Partner with the brand marketing managers within a small “pod” in an agile‑type setting to execute programs across the marketing calendar, driving alignment with key stakeholders and delivering highly effective marketing strategies, tactics, and action plans that meet critical KPIs. Should also be able to function independently in this capacity if the brand manager needs support.

Partner with cross‑functional partners to analyze/interpret data including merchandising P&L data to draw clear, actionable conclusions within the business area he/she serves as a subject matter expert to build synthesized annual and quarterly objectives, strategies and tactical plans in partnership with the brand marketing manager to grow sales in‑store and online.

Develop programs that create growth supported by fact‑based business cases in partnership with Merchandising and/or Operations.

Work closely with cross‑functional teams such as .com, operations, flex, store environment, merchandising, promotions/pricing, marketing (creative, media, etc.) and others to execute a 360 omni‑channel experience.

Partner with cross‑functional teams to develop product launches, product growth opportunities and associated marketing support.

Work closely with marketing operations to integrate the right promotions into the right marketing vehicles; collaborate with marketing operations to analyze, monitor, and report on the impact of programs against goals and objectives both quarterly and annually as they are featured in paid campaigns.

Work closely with project management team, marketing operations team, media and brand engagement teams to operationalize and execute the work.

Work closely with large external vendors and be the subject matter expert in their vertical.

Required Qualifications

Bachelor’s degree in Business Administration, Merchandising, Marketing or a related field.

3–5 years overall marketing experience, including hands‑on keyboard skills.

1–2 years of strong business acumen and experience running a P&L and/or working alongside P&L owners.

1 year of leadership experience.

Experience writing strategic briefs and working cross‑functionally and leading brand marketing or integrated teams.

Experience leading brand or category work at a retailer or CPG company.

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a Fortune® 100 home‑improvement company with total fiscal 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home‑improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s is an equal‑opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit <a href="https://talent.lowes.com/us/en/benefits." target="_blank" rel="noopener">https://talent.lowes.com/us/en/benefits.</a>

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