Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$64,800
Proxy wage for paid media roles in Wisconsin (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
15,600
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Wisconsin
Vs. U.S. median
-17.7%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$74,000 / year
Jobs with salary
15
Typical posted range
$50,000 – $90,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Wisconsin
5 cities with paid media jobs
indicates external job listing (opens in new tab)
Growth Marketing Specialist - Senior Living & Wellness
Ciela Senior Living
In-Office
FULL TIME
July 19, 2026
Growth Marketing Specialist — Paid Media & Content
Fred Astaire Dance Studios |
$45k-$55k
In-Office
FULL TIME
July 19, 2026
In-Office
FULL TIME
July 19, 2026
Digital Marketing Specialist - Paid Media & Content
Fred Astaire Dance Studios |
$45k-$55k
In-Office
FULL TIME
July 18, 2026
Hybrid Remote Digital Marketing Specialist (SEO & PPC)
Top Floor Technologies LLC
Hybrid
FULL TIME
July 18, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 57%
- Men 44%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Wisconsin (state)
- Median annual wage
- $64,800
- Mean annual wage
- $73,910
- 10th percentile
- $42,640
- 90th percentile
- $117,910
- Employment
- 15,600
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Wisconsin
Source: BLS OEWS (2025)