Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$52,340
Proxy wage for paid media roles in West Virginia (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
1,650
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in West Virginia
Vs. U.S. median
-33.5%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Not enough salary data in this filter yet to build a snapshot. Other channels may still show one when more listed salaries are available.
Remote Senior Paid Search Strategist — ROI Driver
Sinclair Broadcast Group
In-Office
FULL TIME
September 10, 2026
Senior Paid Media Manager — Remote, Ownership & Growth
Brightly Media Labs
In-Office
FULL TIME
September 10, 2026
Senior Manager, Growth Marketing Platforms
Meredith Corporation
In-Office
FULL TIME
September 10, 2026
In-Office
FULL TIME
September 10, 2026
Remote Growth Marketing Project Manager
Social Discovery Group
In-Office
FULL TIME
September 9, 2026
Growth Marketing Lead: Demand Gen & ABX (Remote)
Builder Prime
In-Office
FULL TIME
September 9, 2026
Growth Marketing Manager: AI-Driven Demand Gen
Dassault Systèmes
In-Office
FULL TIME
September 9, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 58%
- Men 42%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- West Virginia (state)
- Median annual wage
- $52,340
- Mean annual wage
- $58,360
- 10th percentile
- $34,160
- 90th percentile
- $93,430
- Employment
- 1,650
- U.S. median (same SOC)
- $78,760
Median annual wage trend
West Virginia
Source: BLS OEWS (2025)