Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$52,340
Proxy wage for paid media roles in West Virginia (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
1,650
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in West Virginia
Vs. U.S. median
-33.5%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Not enough salary data in this filter yet to build a snapshot. Other channels may still show one when more listed salaries are available.
Remote Growth Marketing Leader — AI-Driven Demand Gen
Left Field Labs
In-Office
FULL TIME
September 21, 2026
Remote SEM Specialist—Google Ads & PPC Expert
Blink Advertising
In-Office
FULL TIME
September 21, 2026
Remote VP, Growth Marketing | AI-Driven Growth Leader
Rocket Software
In-Office
FULL TIME
September 21, 2026
In-Office
FULL TIME
September 21, 2026
Job Posting Title Senior Growth Marketing Manager
Left Field Labs
In-Office
FULL TIME
September 21, 2026
On-Site Website Content & PPC Specialist
Responsive Classroom
In-Office
FULL TIME
September 21, 2026
Remote Digital Marketing Specialist — PPC & SEO
Cambium Learning Group
In-Office
FULL TIME
September 21, 2026
VP of Growth Marketing — AI-Forward, Remote Leader
Rocket Software
In-Office
FULL TIME
September 21, 2026
In-Office
FULL TIME
September 21, 2026
Growth Marketing Manager | Remote Campaign Architect
CHG Healthcare
In-Office
FULL TIME
September 21, 2026
Remote AI-Enabled Growth Marketing Strategist
Acadia Healthcare
In-Office
FULL TIME
September 21, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 58%
- Men 42%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- West Virginia (state)
- Median annual wage
- $52,340
- Mean annual wage
- $58,360
- 10th percentile
- $34,160
- 90th percentile
- $93,430
- Employment
- 1,650
- U.S. median (same SOC)
- $78,760
Median annual wage trend
West Virginia
Source: BLS OEWS (2025)