Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$95,120
Proxy wage for paid media roles in Washington (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
24,460
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Washington
Vs. U.S. median
+20.8%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$150,000 / year
Jobs with salary
83
Typical posted range
$88,500 – $180,150 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Washington
2 cities with paid media jobs
US Paid Social Content Creator — Short-Form Video
kozmetickesluzby.vecnakraska.sk - Jobboard
In-Office
FULL TIME
June 21, 2026
Pricing Solution Delivery Specialist - Growth Marketing & Sales
McKinsey & Company, Inc.
In-Office
FULL TIME
June 13, 2026
AI-Driven Content & Growth Marketing Manager
Nashville Public Radio
In-Office
FULL TIME
June 6, 2026
In-Office
FULL TIME
May 4, 2026
SEM Growth Manager: Paid Search & Intl Campaigns
3 Little Birds Interactive
In-Office
FULL TIME
April 15, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Washington (state)
- Median annual wage
- $95,120
- Mean annual wage
- $107,970
- 10th percentile
- $52,000
- 90th percentile
- $174,040
- Employment
- 24,460
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Washington
Source: BLS OEWS (2025)