Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$95,120
Proxy wage for paid media roles in Washington (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
24,460
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Washington
Vs. U.S. median
+20.8%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$152,500 / year
Jobs with salary
58
Typical posted range
$92,600 – $168,500 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Washington
1 city with paid media jobs
indicates external job listing (opens in new tab)
Growth-Focused Paid Search Marketing Manager
Dan Cummins Ford Lincoln
In-Office
FULL TIME
July 18, 2026
Hybrid
FULL TIME
July 18, 2026
Senior Digital Marketing Leader - SEO, PPC & AI Tools
Carlsbad Tech
In-Office
FULL TIME
July 18, 2026
Global Paid Search Senior Manager
Salesforce |
$143,400 - $216,900
In-Office
FULL TIME
July 17, 2026
Growth Marketing Data Scientist - Experiments & Insights
11105 Expedia, Inc.
In-Office
FULL TIME
July 17, 2026
Growth Marketing Manager — Hybrid (Vancouver WA)
Clover Podiatry PLLC
Hybrid
FULL TIME
July 17, 2026
In‑House Meta Paid Social Specialist (Lead Gen)
The10minutecareersolution
In-Office
FULL TIME
July 17, 2026
Posted 1 day ago Seattle, United States RentSpree Sr. Growth Marketing Manager, Website & Conve[...]
Experimentation Jobs
In-Office
FULL TIME
July 17, 2026
Senior Growth Marketing Manager, Web & Conversion
Experimentation Jobs
In-Office
FULL TIME
July 17, 2026
Volcano Builders: PAID SOCIAL SPECIALIST (META ADS ONLY)
The10minutecareersolution
In-Office
FULL TIME
July 17, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Washington (state)
- Median annual wage
- $95,120
- Mean annual wage
- $107,970
- 10th percentile
- $52,000
- 90th percentile
- $174,040
- Employment
- 24,460
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Washington
Source: BLS OEWS (2025)