Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$95,120
Proxy wage for paid media roles in Washington (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
24,460
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Washington
Vs. U.S. median
+20.8%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$152,500 / year
Jobs with salary
58
Typical posted range
$92,600 – $168,500 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Washington
1 city with paid media jobs
indicates external job listing (opens in new tab)
Digital Marketing Manager, Paid Media, Seller Acquisition and Education (SAE)
Amazon.com Services LLC
In-Office
FULL TIME
June 19, 2026
In-Office
FULL TIME
June 18, 2026
Senior Advertising Manager - Paid Media
C.A. Fortune |
$81,000 - $85,000
In-Office
FULL TIME
June 18, 2026
Marketing Specialist, Paid Search, AWS Search Marketing
Amazon Web Services (AWS)
In-Office
FULL TIME
June 17, 2026
Paid Search Marketing Specialist - Data-Driven Growth
Amazon Web Services (AWS) |
$80,200 - $103,400
In-Office
FULL TIME
June 17, 2026
Senior Product Manager, Growth Marketing & AI
Traveltechessentialist
In-Office
FULL TIME
June 17, 2026
AI-Powered Paid Search Strategist (Flexible Work)
Publicis Groupe Holdings B.V |
$59,850 - $78,800
In-Office
FULL TIME
June 16, 2026
Email & Mobile Growth Marketing Associate
The Pokémon Company International
In-Office
FULL TIME
June 16, 2026
Digital - Senior Specialist/Specialist, Paid Social
Aritzia |
$50,000-$150,000
In-Office
FULL TIME
June 16, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Washington (state)
- Median annual wage
- $95,120
- Mean annual wage
- $107,970
- 10th percentile
- $52,000
- 90th percentile
- $174,040
- Employment
- 24,460
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Washington
Source: BLS OEWS (2025)