Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$62,630
Proxy wage for paid media roles in Utah (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
14,510
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Utah
Vs. U.S. median
-20.5%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Not enough parseable posted salaries in this filter yet (6 found; need 8+). Other channels may still show a snapshot when their sample is larger.
Cities in Utah
2 cities with paid media jobs
indicates external job listing (opens in new tab)
Part-Time Growth Marketing Specialist | Paid Ads & Email
Beaches Tanning Center
In-Office
FULL TIME
June 14, 2026
Growth Marketing Strategist for Fintech Xchange (Contract)
University of Utah
In-Office
FULL TIME
June 11, 2026
Growth Marketing Specialist — Digital & Local Ads
A Plus Garage Doors |
$55,000 - $60,000
In-Office
FULL TIME
June 10, 2026
Remote Paid Media Specialist — DTC Growth & Optimization
Bed Bath & Beyond, Inc.
In-Office
FULL TIME
June 9, 2026
SaaS FinTech Paid Social: Demand Gen Specialist (Hybrid)
Hennessy Talent Solutions
Hybrid
FULL TIME
June 6, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 47%
- Men 54%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Utah (state)
- Median annual wage
- $62,630
- Mean annual wage
- $71,490
- 10th percentile
- $38,380
- 90th percentile
- $120,410
- Employment
- 14,510
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Utah
Source: BLS OEWS (2025)