Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$72,520
Proxy wage for paid media roles in Texas (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
63,350
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Texas
Vs. U.S. median
-7.9%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$122,500 / year
Jobs with salary
109
Typical posted range
$83,000 – $159,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Texas
8 cities with paid media jobs
indicates external job listing (opens in new tab)
Director, Paid Search
Starcom Mediavest Group Germany Gmbh |
$121,315- $194,220
In-Office
FULL TIME
May 25, 2026
Growth Marketing Coordinator: Lead Gen & Campaigns
Inspire Financial Group
In-Office
FULL TIME
May 25, 2026
Paid Media Manager — TV/OTT & Programmatic (Hybrid)
Visionaire Partners
Hybrid
FULL TIME
May 25, 2026
Produce Growth Marketing Specialist (Bilingual)
Labatt Food Service
In-Office
FULL TIME
May 25, 2026
Search Engine Marketing (SEM) Senior Specialist
European Wax Center
In-Office
FULL TIME
May 24, 2026
Senior Digital Marketing Lead - Paid Search, SEO & AI
Adams Limitless
In-Office
FULL TIME
May 24, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 46%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Texas (state)
- Median annual wage
- $72,520
- Mean annual wage
- $79,770
- 10th percentile
- $37,640
- 90th percentile
- $135,710
- Employment
- 63,350
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Texas
Source: BLS OEWS (2025)