Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$69,790
Proxy wage for paid media roles in Tennessee (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
13,040
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Tennessee
Vs. U.S. median
-11.4%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$144,463 / year
Jobs with salary
14
Typical posted range
$86,875 – $185,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Tennessee
3 cities with paid media jobs
Growth Marketing Leader: Full-Funnel Scale (Remote)
Group of Brands
In-Office
FULL TIME
August 17, 2026
Remote Customer Success Manager & Paid Social Strategist
United States Digital Space LLC
In-Office
FULL TIME
August 17, 2026
Remote Paid Search Strategist: Lead High-Impact Campaigns
Signature Media
In-Office
FULL TIME
August 17, 2026
Remote Performance Marketing Lead - Paid Search
United States Digital Space LLC
In-Office
FULL TIME
August 16, 2026
In-Office
FULL TIME
August 16, 2026
In-Office
FULL TIME
August 16, 2026
Remote Shopify & Growth Marketing Specialist
The Tipping Point BV
In-Office
FULL TIME
August 16, 2026
SSP Manager - Programmatic Advertising New Remote, United States
Newsweek Digital Llc
In-Office
FULL TIME
August 16, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Tennessee (state)
- Median annual wage
- $69,790
- Mean annual wage
- $79,640
- 10th percentile
- $39,480
- 90th percentile
- $134,740
- Employment
- 13,040
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Tennessee
Source: BLS OEWS (2025)