Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$69,790
Proxy wage for paid media roles in Tennessee (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
13,040
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Tennessee
Vs. U.S. median
-11.4%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$122,500 / year
Jobs with salary
12
Typical posted range
$82,250 – $165,444 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Tennessee
3 cities with paid media jobs
indicates external job listing (opens in new tab)
Hybrid
FULL TIME
July 21, 2026
Junior Creative Strategist (Paid Social & Catalog Performance)
Genus Artificial Intelligence Inc.
In-Office
FULL TIME
July 21, 2026
B2B Growth Marketing Leader — Demand Gen & eCommerce
Hunter Fan Company
In-Office
FULL TIME
July 20, 2026
Ecommerce Growth Marketing Director for B2C & B2B
Premiere Collectibles
In-Office
FULL TIME
July 20, 2026
F&B Growth Marketing Manager for Luxury Hotels
HM Alpha Hotels & Resorts
In-Office
FULL TIME
July 20, 2026
Google Ads Manager at Internet Marketing Expert Group Knoxville, TN
Downtown Boulder Partnership
In-Office
FULL TIME
July 20, 2026
Growth Marketing Director - B2B SaaS Pipeline Leader
Goodwin Recruiting
In-Office
FULL TIME
July 20, 2026
Marketing Designer — Brand & Social Ads (Onsite, Relocation)
Downtown Boulder Partnership
In-Office
FULL TIME
July 20, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Tennessee (state)
- Median annual wage
- $69,790
- Mean annual wage
- $79,640
- 10th percentile
- $39,480
- 90th percentile
- $134,740
- Employment
- 13,040
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Tennessee
Source: BLS OEWS (2025)