Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$63,490
Proxy wage for paid media roles in South Dakota (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
1,530
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in South Dakota
Vs. U.S. median
-19.4%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Not enough salary data in this filter yet to build a snapshot. Other channels may still show one when more listed salaries are available.
Cities in South Dakota
2 cities with paid media jobs
indicates external job listing (opens in new tab)
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 59%
- Men 41%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- South Dakota (state)
- Median annual wage
- $63,490
- Mean annual wage
- $73,980
- 10th percentile
- $47,000
- 90th percentile
- $124,380
- Employment
- 1,530
- U.S. median (same SOC)
- $78,760
Median annual wage trend
South Dakota
Source: BLS OEWS (2025)