Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$69,440
Proxy wage for paid media roles in South Carolina (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
11,920
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in South Carolina
Vs. U.S. median
-11.8%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$95,000 / year
Jobs with salary
12
Typical posted range
$95,000 – $95,000 / year
Source: PPCjobs.com inventory (posted salaries)
In-Office
FULL TIME
September 14, 2026
Remote Growth Marketing Specialist
360 Digital Transformation
In-Office
FULL TIME
September 13, 2026
VP, Growth Marketing — AI-Forward Growth (Remote)
Rocket Software
In-Office
FULL TIME
September 13, 2026
Remote VP of Growth Marketing & Revenue Engine
Rocket Software
In-Office
FULL TIME
September 13, 2026
VP Growth Marketing - AI-Driven Growth Leader (Remote)
Rocket Software
In-Office
FULL TIME
September 13, 2026
Remote Global Growth Marketing VP | AI-Driven Leader
Rocket Software
In-Office
FULL TIME
September 13, 2026
Global Growth Marketing Leader (AI-Driven) - Remote
Rocket Software
In-Office
FULL TIME
September 13, 2026
In-Office
FULL TIME
September 13, 2026
Digital Marketing Coordinator - Paid Media
Spokane-Tribe-Resort-
In-Office
FULL TIME
September 13, 2026
Growth Marketing Manager – Remote Demand Gen & Pipeline
FoodChain ID Group, Inc
In-Office
FULL TIME
September 13, 2026
Remote Global Growth Marketing Leader | AI-Driven Growth
Rocket Software
In-Office
FULL TIME
September 13, 2026
Remote-Considered Growth Marketing & Brand Coordinator
HCO Behavioral Health
In-Office
FULL TIME
September 13, 2026
Remote Fitness Content & Paid Social Marketing Specialist
Syracuse Sweat Club
In-Office
FULL TIME
September 13, 2026
Remote Global Growth Marketing Leader (AI-Driven)
Rocket Software
In-Office
FULL TIME
September 13, 2026
Remote Global Growth Marketing Leader - AI-Driven
Rocket Software
In-Office
FULL TIME
September 13, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 46%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- South Carolina (state)
- Median annual wage
- $69,440
- Mean annual wage
- $81,470
- 10th percentile
- $39,950
- 90th percentile
- $153,090
- Employment
- 11,920
- U.S. median (same SOC)
- $78,760
Median annual wage trend
South Carolina
Source: BLS OEWS (2025)
