Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$68,760
Proxy wage for paid media roles in Pennsylvania (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
31,040
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Pennsylvania
Vs. U.S. median
-12.7%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$45,250 / year
Jobs with salary
20
Typical posted range
$45,250 – $60,625 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Pennsylvania
2 cities with paid media jobs
Senior Growth Marketing Strategist - Remote (AI‑Driven)
Johns Hopkins Medicine
In-Office
FULL TIME
August 6, 2026
Remote Paid Media Specialist — Data-Driven Growth
Veracity Insurance Solutions, LLC
In-Office
FULL TIME
August 6, 2026
Remote-First Investor Relations & Growth Marketing Lead
Capital Department
In-Office
FULL TIME
August 5, 2026
Digital Marketing Specialist (Paid Search) JN -072026-179257
Goodwin Recruiting
In-Office
FULL TIME
August 5, 2026
Growth-Driven Paid Media & RevOps Specialist
Clearlink Technologies, LLC
In-Office
FULL TIME
August 5, 2026
Paid Search Marketing Specialist, Integrated Advertising
Executive Alliance
In-Office
FULL TIME
August 5, 2026
In-Office
FULL TIME
August 5, 2026
Growth Marketing Associate | EdTech for STEM Education
Triwill Group
In-Office
FULL TIME
August 4, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 52%
- Men 48%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Pennsylvania (state)
- Median annual wage
- $68,760
- Mean annual wage
- $77,100
- 10th percentile
- $34,160
- 90th percentile
- $128,810
- Employment
- 31,040
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Pennsylvania
Source: BLS OEWS (2025)