Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$68,760
Proxy wage for paid media roles in Pennsylvania (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
31,040
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Pennsylvania
Vs. U.S. median
-12.7%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$45,250 / year
Jobs with salary
14
Typical posted range
$45,250 – $57,500 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Pennsylvania
3 cities with paid media jobs
indicates external job listing (opens in new tab)
Digital Marketing Specialist, Paid Social Media
Great Day Improvements
In-Office
FULL TIME
May 27, 2026
Demand and Growth Marketing Manger
VANGUARD CHARITABLE ENDOWMENT PROGRAM
In-Office
FULL TIME
May 26, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 52%
- Men 48%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Pennsylvania (state)
- Median annual wage
- $68,760
- Mean annual wage
- $77,100
- 10th percentile
- $34,160
- 90th percentile
- $128,810
- Employment
- 31,040
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Pennsylvania
Source: BLS OEWS (2025)