Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$63,700
Proxy wage for paid media roles in Indiana (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
14,400
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Indiana
Vs. U.S. median
-19.1%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$110,750 / year
Jobs with salary
8
Typical posted range
$72,500 – $200,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Indiana
1 city with paid media jobs

Featured
Digital Marketing Specialist/Associate Consultant
Digital4Startups Inc. | USD $65,000-$90,000
Remote US
Full Time
July 8, 2026

Remote US
Full Time
July 21, 2026

Remote US
Full Time
July 16, 2026
Strategic Growth Marketing Manager - Data Centers
Netrality Data Centers
In-Office
FULL TIME
September 1, 2026
In-Office
FULL TIME
August 30, 2026
In-Office
FULL TIME
August 27, 2026
Performance Marketing & SEO Lead (Paid Search & Affiliate)
Trends International LLC
In-Office
FULL TIME
August 23, 2026
Paid Digital Media & Growth Marketing Manager
Dr. Tavel Optical Group
In-Office
FULL TIME
August 21, 2026
Lease-Up Growth Marketing Director
Heritage Woods of 82nd Street
In-Office
FULL TIME
August 21, 2026
Strategic Growth Marketing Leader - B2B Manufacturing
Morales Professional, a morales group company
In-Office
FULL TIME
August 18, 2026
In-Office
FULL TIME
August 12, 2026
Paid Media Specialist — Hybrid, Data-Driven Growth
Fusion Unlimited
Hybrid
FULL TIME
August 12, 2026
Growth Marketing Lead – Paid Acquisition
Educational Testing Service
In-Office
FULL TIME
August 12, 2026
Client Growth Marketing Manager (Hybrid)
Cornerstone Advertising, Inc
Hybrid
FULL TIME
August 8, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Indiana (state)
- Median annual wage
- $63,700
- Mean annual wage
- $72,460
- 10th percentile
- $39,740
- 90th percentile
- $117,640
- Employment
- 14,400
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Indiana
Source: BLS OEWS (2025)
