Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$72,790
Proxy wage for paid media roles in Ohio (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
27,370
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Ohio
Vs. U.S. median
-7.6%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$87,500 / year
Jobs with salary
13
Typical posted range
$82,500 – $140,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Ohio
4 cities with paid media jobs
Strategic Growth Marketing Manager (B2B/Industrial)
Crane Nuclear, Inc.
In-Office
FULL TIME
August 6, 2026
Hospital Partnerships & Growth Marketing Lead
Norwalk Care Center
In-Office
FULL TIME
August 5, 2026
Growth Marketing Manager: Digital and Community Outreach
Summit Home Care & Hospice
In-Office
FULL TIME
August 5, 2026
Senior Paid Media Manager Hybrid & Growth
Mitsubishi Motors North America
Hybrid
FULL TIME
August 5, 2026
Growth Marketing Leader: Build & Scale a Scalable Engine
Surge Staffing
In-Office
FULL TIME
August 5, 2026
Growth-Focused Paid Media Specialist
Greenbaum Stiers Strategic Marketing Group
In-Office
FULL TIME
August 5, 2026
Growth Marketing Manager - Affiliate & Channel Partnerships
Embrace Pet Insurance
In-Office
FULL TIME
August 4, 2026
Senior Digital Marketing Leader: Paid Ads & SEO Growth
Coastal Ridge Real Estate
In-Office
FULL TIME
August 4, 2026
Senior Paid Search Strategist — AI-Driven Growth
Dept Holding B.V.
In-Office
FULL TIME
August 3, 2026
Senior SEA & Growth Marketing Lead
Nayoki Interactive Advertising GmbH
In-Office
FULL TIME
July 28, 2026
Senior Growth Marketing Manager – Google Ads & SEA
PharmaSGP Holding SE
In-Office
FULL TIME
July 28, 2026
Performance Marketing Strategist: Paid Media & Lifecycle
Cardinal Health
In-Office
FULL TIME
July 28, 2026
Full-Stack Content Strategist for Paid Social
Sundays for Dogs, Inc.
In-Office
FULL TIME
July 27, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 46%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Ohio (state)
- Median annual wage
- $72,790
- Mean annual wage
- $78,560
- 10th percentile
- $39,860
- 90th percentile
- $129,270
- Employment
- 27,370
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Ohio
Source: BLS OEWS (2025)