Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$78,410
Proxy wage for paid media roles in North Carolina (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
30,700
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in North Carolina
Vs. U.S. median
-0.4%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$108,001 / year
Jobs with salary
20
Typical posted range
$93,750 – $117,500 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in North Carolina
3 cities with paid media jobs
indicates external job listing (opens in new tab)
Remote B2B Paid Social Strategist, LinkedIn Expert
Directive Consulting
In-Office
FULL TIME
June 28, 2026
Senior Paid Search & Retail Media Strategist - Remote-First
Rithum LinkedIn Board
In-Office
FULL TIME
June 28, 2026
Remote Digital Marketing Assistant - Google Ads, Display Ads, PPC, Paid Search, SEO, Email Marketing
grabjobs
In-Office
FULL TIME
June 27, 2026
Growth Marketing Manager, Dental Practice Partnerships
Align Technology, Inc.
In-Office
FULL TIME
June 26, 2026
Digital Marketing Manager - Paid Social, Programmatic & Creative
TD Bank |
$91,000 - $145,600
In-Office
FULL TIME
June 25, 2026
Remote Digital Marketing Assistant - Google Ads, Display Ads, PPC, Paid Search, SEO, Email Marketing
grabjobs
In-Office
FULL TIME
June 25, 2026
Remote Paid Social Strategist - Growth & Optimization
Tinuiti |
$80,000-$95,000
In-Office
FULL TIME
June 25, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 56%
- Men 44%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- North Carolina (state)
- Median annual wage
- $78,410
- Mean annual wage
- $89,430
- 10th percentile
- $43,780
- 90th percentile
- $155,670
- Employment
- 30,700
- U.S. median (same SOC)
- $78,760
Median annual wage trend
North Carolina
Source: BLS OEWS (2025)