Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$98,580
Proxy wage for paid media roles in New York (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
80,500
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in New York
Vs. U.S. median
+25.2%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$115,000 / year
Jobs with salary
343
Typical posted range
$90,000 – $157,500 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in New York
6 cities with paid media jobs
indicates external job listing (opens in new tab)
Growth Marketing Lead: Build from Scratch in B2B SaaS
Talent Tasker
In-Office
FULL TIME
July 21, 2026
Growth Marketing Lead: Paid Media & SEO for Marketplace
Staff Great Partners
In-Office
FULL TIME
July 21, 2026
Growth Marketing Leader - Remote & Dual-Brand Growth
R2 Pharma Solutions
In-Office
FULL TIME
July 21, 2026
Growth Marketing Leader — Global Demand & Pipeline
Genius Sports Group
In-Office
FULL TIME
July 21, 2026
Growth Marketing Manager
Canary Technologies Corp |
$140,000 - $156,000
In-Office
FULL TIME
July 21, 2026
Growth Marketing Manager (SEO & GEO)
Almaz Capital |
$156,000 - $192,000
In-Office
FULL TIME
July 21, 2026
Growth Marketing Manager - Education Travel Hybrid
Do it Education GmbH
Hybrid
FULL TIME
July 21, 2026
Growth Marketing Manager - Lifecycle
SpaceXAI |
$125,000 - $225,000
In-Office
FULL TIME
July 21, 2026
Growth Marketing Manager | Influencer & Content Strategy
Barn & Willow
In-Office
FULL TIME
July 21, 2026
Growth Marketing Manager – KMU, Hybrid & Bildungsbudget
VR Smart Guide GmbH
Hybrid
FULL TIME
July 21, 2026
Growth Marketing Manager, FinTech SMB Loan Acquisition
Biz2Credit Inc
In-Office
FULL TIME
July 21, 2026
Growth Marketing Manager, Paid Social & Omni-Channel
Mammoth-Brands
In-Office
FULL TIME
July 21, 2026
Growth Marketing Specialist — Digital Campaigns
Evolving Solution Services
In-Office
FULL TIME
July 21, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 51%
- Men 49%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- New York (state)
- Median annual wage
- $98,580
- Mean annual wage
- $103,270
- 10th percentile
- $56,070
- 90th percentile
- $165,920
- Employment
- 80,500
- U.S. median (same SOC)
- $78,760
Median annual wage trend
New York
Source: BLS OEWS (2025)