Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$98,580
Proxy wage for paid media roles in New York (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
80,500
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in New York
Vs. U.S. median
+25.2%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$115,000 / year
Jobs with salary
343
Typical posted range
$90,000 – $157,500 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in New York
6 cities with paid media jobs
indicates external job listing (opens in new tab)
Online-Marketing-Pro mit Fokus Google Ads & Social
For Sale Services GmbH
In-Office
FULL TIME
June 11, 2026
Paid Social Manager - Remote, Data-Driven & Impactful
Wpromote,-LLC- |
$70,000 - $85,000
In-Office
FULL TIME
June 11, 2026
Remote Growth Marketing Specialist — Events & Data
M-Files Corporation
In-Office
FULL TIME
June 11, 2026
Remote Performance Marketing Manager - Social Ads & Scale
Evolve Digital
In-Office
FULL TIME
June 11, 2026
Senior Growth Marketing Manager - Digital
Rocket Money |
$150,000 - $175,000
In-Office
FULL TIME
June 11, 2026
Senior Growth Marketing Manager - Paid Social & Apps
Rocket Money |
$150,000 - $175,000
In-Office
FULL TIME
June 11, 2026
Sr. Manager, Customer Acquisition (Paid Media)
Roku, Inc. |
$200,000 - $230,000
In-Office
FULL TIME
June 11, 2026
In-Office
FULL TIME
June 11, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 51%
- Men 49%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- New York (state)
- Median annual wage
- $98,580
- Mean annual wage
- $103,270
- 10th percentile
- $56,070
- 90th percentile
- $165,920
- Employment
- 80,500
- U.S. median (same SOC)
- $78,760
Median annual wage trend
New York
Source: BLS OEWS (2025)