Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$98,580
Proxy wage for paid media roles in New York (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
80,500
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in New York
Vs. U.S. median
+25.2%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$115,000 / year
Jobs with salary
343
Typical posted range
$90,000 – $157,500 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in New York
6 cities with paid media jobs
indicates external job listing (opens in new tab)
Paid Social Media Manager: Campaigns & Optimization
Whalar Group |
$65,000 - $75,000
In-Office
FULL TIME
June 15, 2026
Paid Social Specialist, Listings Campaigns & Optimization
Nasdaq, Inc. |
$88,000 - $154,000
In-Office
FULL TIME
June 15, 2026
Remote Digital Marketing Manager | SEM & ABM Leader
Schellman & Company, LLC
In-Office
FULL TIME
June 15, 2026
Remote Growth Marketing Campaign Lead
Coder Technologies Inc. |
$85,000 - $95,000
In-Office
FULL TIME
June 15, 2026
Remote Growth Marketing Manager - Performance & Acquisition
Activate Talent
In-Office
FULL TIME
June 15, 2026
Remote Growth Marketing Manager - PLG & Audience Activation
Bonusly |
$112,000 - $165,000
In-Office
FULL TIME
June 15, 2026
Remote Growth Marketing Manager — Multi-Channel, Data-Driven
Activate Talent
In-Office
FULL TIME
June 15, 2026
Remote Growth Marketing Specialist (PST Hours)
Musely |
$80,000 - $130,000
In-Office
FULL TIME
June 15, 2026
Remote Growth Marketing Specialist | ROI-Driven Campaigns
Jiku World News
In-Office
FULL TIME
June 15, 2026
Remote Paid Media Associate - Growth & Analytics
Method Recruiting
In-Office
FULL TIME
June 15, 2026
Remote Paid Media Specialist - Nonprofit Digital Marketing
Humane Society of the United States
In-Office
FULL TIME
June 15, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 51%
- Men 49%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- New York (state)
- Median annual wage
- $98,580
- Mean annual wage
- $103,270
- 10th percentile
- $56,070
- 90th percentile
- $165,920
- Employment
- 80,500
- U.S. median (same SOC)
- $78,760
Median annual wage trend
New York
Source: BLS OEWS (2025)