Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$66,780
Proxy wage for paid media roles in Michigan (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
24,220
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Michigan
Vs. U.S. median
-15.2%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Not enough salary data in this filter yet to build a snapshot. Other channels may still show one when more listed salaries are available.
Cities in Michigan
1 city with paid media jobs
In-Office
FULL TIME
April 16, 2026
Remote Performance Marketing Generalist - SEM & App
Vsolutions Technologies
In-Office
FULL TIME
April 16, 2026
Remote Growth Marketing Coordinator: Retention & Content
Santanna Energy Service
In-Office
FULL TIME
April 16, 2026
Growth Marketing Praktikum – Remote & Flexibel
SHAVENT - ARA Sustainable Products UG (haftungsbeschränkt)
In-Office
FULL TIME
April 16, 2026
Growth Marketing Specialist Florida and New Jersey
Entrust Administration, Inc
In-Office
FULL TIME
April 15, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 46%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Michigan (state)
- Median annual wage
- $66,780
- Mean annual wage
- $77,240
- 10th percentile
- $40,930
- 90th percentile
- $127,190
- Employment
- 24,220
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Michigan
Source: BLS OEWS (2025)