Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$66,780
Proxy wage for paid media roles in Michigan (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
24,220
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Michigan
Vs. U.S. median
-15.2%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Not enough parseable posted salaries in this filter yet (4 found; need 8+). Other channels may still show a snapshot when their sample is larger.
Cities in Michigan
3 cities with paid media jobs
indicates external job listing (opens in new tab)
Brand & Growth Marketing Specialist (On-Site)
General Wholesale Inc
In-Office
FULL TIME
July 21, 2026
Growth Marketing Associate - Hybrid, Equity Eligible
Tropolis Insurance
Hybrid
FULL TIME
July 21, 2026
Hybrid Paid Advertising Specialist | Campaign Mastery
Wayne Media Group
Hybrid
FULL TIME
July 21, 2026
Brand & Growth Marketing Manager Fast-Growth Telemedicine
Nuform Health, Inc.
In-Office
FULL TIME
July 20, 2026
Digital Marketing Manager: Paid Media & Content Lead
TV Store Online
In-Office
FULL TIME
July 20, 2026
Dynamic Digital Marketing Trainer: PPC, SEO & More
Dice Academy Delhi
In-Office
FULL TIME
July 20, 2026
Growth Marketing Specialist - Remote
Weatherstone Property Inspections L
In-Office
FULL TIME
July 20, 2026
In-Office
FULL TIME
July 20, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 46%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Michigan (state)
- Median annual wage
- $66,780
- Mean annual wage
- $77,240
- 10th percentile
- $40,930
- 90th percentile
- $127,190
- Employment
- 24,220
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Michigan
Source: BLS OEWS (2025)