Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$101,810
Proxy wage for paid media roles in Massachusetts (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
39,710
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Massachusetts
Vs. U.S. median
+29.3%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$115,000 / year
Jobs with salary
74
Typical posted range
$82,500 – $140,950 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Massachusetts
3 cities with paid media jobs
indicates external job listing (opens in new tab)
Paid Media Specialist
Bright Horizons Children's Centers |
$72,000-$80,000
In-Office
FULL TIME
July 18, 2026
Paid Media Specialist
MP Training and Recruitment |
$72,000-$80,000
In-Office
FULL TIME
July 18, 2026
Boston Paid Search Specialist Data-Driven SEM Pro
Fundamental Group
In-Office
FULL TIME
July 17, 2026
Director, Digital Growth Marketing (Hybrid - Webster or Boston)
Mapfre |
$170,700 - $210,000
Hybrid
FULL TIME
July 17, 2026
Global Head of Demand Gen & Growth Marketing
Seismic |
$162,700 - $246,000
In-Office
FULL TIME
July 17, 2026
Remote Paid Social Strategist — Campaigns & Clients
829 Studios |
$70,000 - $80,000
In-Office
FULL TIME
July 17, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 53%
- Men 47%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Massachusetts (state)
- Median annual wage
- $101,810
- Mean annual wage
- $108,600
- 10th percentile
- $58,090
- 90th percentile
- $166,970
- Employment
- 39,710
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Massachusetts
Source: BLS OEWS (2025)