Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$101,810
Proxy wage for paid media roles in Massachusetts (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
39,710
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Massachusetts
Vs. U.S. median
+29.3%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$115,000 / year
Jobs with salary
98
Typical posted range
$95,000 – $142,500 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Massachusetts
2 cities with paid media jobs
Growth Marketing Specialist, Influencer Partnerships
DK Crown Holdings
In-Office
FULL TIME
August 22, 2026
Senior Search Marketing Lead: Data-Driven SEM & Strategy
Digitas North America
In-Office
FULL TIME
August 20, 2026
Campus Marketing Intern — Paid Social & Events
Compass Group USA
In-Office
FULL TIME
August 18, 2026
B2B Growth Marketing Manager, Life Sciences
ClinLab Solutions Group
In-Office
FULL TIME
August 18, 2026
Growth Marketing Manager — B2B, Equity-Backed
SOSV SF & NY (Fka IndieBio)
In-Office
FULL TIME
August 16, 2026
Paid Search Specialist — Data-Driven SEM Optimizer
Fundamental Media
In-Office
FULL TIME
August 15, 2026
Search Engine Marketing Optimization Specialist
Fundamental Media
In-Office
FULL TIME
August 15, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 53%
- Men 47%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Massachusetts (state)
- Median annual wage
- $101,810
- Mean annual wage
- $108,600
- 10th percentile
- $58,090
- 90th percentile
- $166,970
- Employment
- 39,710
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Massachusetts
Source: BLS OEWS (2025)