Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$101,810
Proxy wage for paid media roles in Massachusetts (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
39,710
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Massachusetts
Vs. U.S. median
+29.3%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$115,000 / year
Jobs with salary
74
Typical posted range
$82,500 – $140,950 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Massachusetts
3 cities with paid media jobs
indicates external job listing (opens in new tab)
Remote B2B Paid Social Strategist, LinkedIn Expert
Directive Consulting
In-Office
FULL TIME
June 28, 2026
Senior Business Analyst (Growth Marketing)
Venturefizz Product Management Community
In-Office
FULL TIME
June 28, 2026
Senior Paid Media Marketing Manager Boston, Massachusetts Senior Paid Media Marketing Manager
Sitecore
In-Office
FULL TIME
June 28, 2026
Growth Marketing Director: Scale Revenue & Lifecycle
Cengage Group
In-Office
FULL TIME
June 27, 2026
Growth Marketing Associate: Partnerships & Campaigns
National Geographic
In-Office
FULL TIME
June 25, 2026
Growth Marketing Specialist — Campaigns, Events & Analytics
Eversource Energy
In-Office
FULL TIME
June 25, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 53%
- Men 47%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Massachusetts (state)
- Median annual wage
- $101,810
- Mean annual wage
- $108,600
- 10th percentile
- $58,090
- 90th percentile
- $166,970
- Employment
- 39,710
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Massachusetts
Source: BLS OEWS (2025)