Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$61,480
Proxy wage for paid media roles in Kentucky (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
6,290
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Kentucky
Vs. U.S. median
-21.9%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Not enough salary data in this filter yet to build a snapshot. Other channels may still show one when more listed salaries are available.
Remote Paid Media Specialist: Google & Facebook Ads
The10minutecareersolution
In-Office
FULL TIME
May 25, 2026
In-Office
FULL TIME
May 25, 2026
In-Office
FULL TIME
May 25, 2026
Remote Growth Marketing & Communications Consultant
Teaching Kitchen Collaborative, Inc
In-Office
FULL TIME
May 25, 2026
Remote Growth Marketing Specialist: Paid Ads & SEO
Enterprise Resource Technologies
In-Office
FULL TIME
May 25, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Kentucky (state)
- Median annual wage
- $61,480
- Mean annual wage
- $70,220
- 10th percentile
- $37,970
- 90th percentile
- $103,300
- Employment
- 6,290
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Kentucky
Source: BLS OEWS (2025)