Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$61,480
Proxy wage for paid media roles in Kentucky (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
6,290
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Kentucky
Vs. U.S. median
-21.9%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Not enough parseable posted salaries in this filter yet (3 found; need 8+). Other channels may still show a snapshot when their sample is larger.
indicates external job listing (opens in new tab)
Assistant E-commerce & Growth Marketing — Stage
Experience Internship Canada
In-Office
FULL TIME
July 21, 2026
In-Office
FULL TIME
July 21, 2026
Performance Marketer: Paid Ads & Local Growth
Summertown Metals of Hopkinsville
In-Office
FULL TIME
July 20, 2026
Remote Growth Marketing Manager: Demand & Growth
True Rx Health Strategists
In-Office
FULL TIME
July 19, 2026
Senior Paid Media & eCommerce Specialist
GE Appliances, a Haier company
In-Office
FULL TIME
July 19, 2026
Growth Marketing Lead & Events Coordinator
Bath Concepts Independent Dealers
In-Office
FULL TIME
July 17, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Kentucky (state)
- Median annual wage
- $61,480
- Mean annual wage
- $70,220
- 10th percentile
- $37,970
- 90th percentile
- $103,300
- Employment
- 6,290
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Kentucky
Source: BLS OEWS (2025)