Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$70,430
Proxy wage for paid media roles in Kansas (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
8,090
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Kansas
Vs. U.S. median
-10.6%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$75,000 / year
Jobs with salary
9
Typical posted range
$75,000 – $75,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Kansas
3 cities with paid media jobs
indicates external job listing (opens in new tab)
Growth Marketing Leader: Paid Acquisition & Retention
Wichitalifeict
In-Office
FULL TIME
June 1, 2026
Growth Marketing Leader: Paid Acquisition & Retention
Wichitalifeict
In-Office
FULL TIME
June 1, 2026
Senior Digital Marketing Strategist - Paid Media Analytics
Wichitalifeict
In-Office
FULL TIME
May 31, 2026
Senior Digital Marketing Strategist - Paid Media Analytics
Wichitalifeict
In-Office
FULL TIME
May 31, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 56%
- Men 44%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Kansas (state)
- Median annual wage
- $70,430
- Mean annual wage
- $77,490
- 10th percentile
- $38,540
- 90th percentile
- $128,650
- Employment
- 8,090
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Kansas
Source: BLS OEWS (2025)