Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$79,120
Proxy wage for paid media roles in Illinois (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
40,560
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Illinois
Vs. U.S. median
+0.5%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$91,443 / year
Jobs with salary
181
Typical posted range
$76,500 – $135,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Illinois
3 cities with paid media jobs
Digital Marketing Lead: Paid Media & Analytics (Hybrid/Remote)
Frankel Media Group
Hybrid
FULL TIME
July 27, 2026
Digital Marketing Specialist - Paid Media & Content
Fred Astaire Dance Studios, Inc
In-Office
FULL TIME
July 27, 2026
In-Office
FULL TIME
July 27, 2026
Remote Growth Marketing Manager – Electric Mobility
Inspiration Mobility Group
In-Office
FULL TIME
July 27, 2026
In-Office
FULL TIME
July 27, 2026
Hybrid
FULL TIME
July 27, 2026
Remote Paid Advertising Strategist for Growth Marketing
Embedded Shishya
In-Office
FULL TIME
July 26, 2026
Remote Digital Advertising Manager - Paid Search & Social
Lead to Conversion
In-Office
FULL TIME
July 26, 2026
Growth Marketing Coordinator — Healthcare, Hybrid/Remote
Unlock Health
Hybrid
FULL TIME
July 26, 2026
Growth Marketing Intern - Fall 2026 (Remote Friendly)
GigFinesse, Inc.
In-Office
FULL TIME
July 26, 2026
Insomniac - Digital Advertiser, Paid Social
Live Nation Entertainment
In-Office
FULL TIME
July 26, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 47%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Illinois (state)
- Median annual wage
- $79,120
- Mean annual wage
- $87,940
- 10th percentile
- $46,970
- 90th percentile
- $139,110
- Employment
- 40,560
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Illinois
Source: BLS OEWS (2025)