Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$79,120
Proxy wage for paid media roles in Illinois (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
40,560
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Illinois
Vs. U.S. median
+0.5%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$91,443 / year
Jobs with salary
181
Typical posted range
$76,500 – $135,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Illinois
3 cities with paid media jobs
North America Growth Marketing Manager — Industrial Tech
Combined Selection Group Ltd
In-Office
FULL TIME
August 23, 2026
Hybrid Paid Social Specialist: Meta, TikTok & Pinterest
Crate and Barrel
Hybrid
FULL TIME
August 23, 2026
Growth Marketing Manager - Build Brand, Drive Demand
S-and-J-Plumbing
In-Office
FULL TIME
August 23, 2026
Associate Director, Paid Search/SEM (Pharma Client)
Publicis Groupe
In-Office
FULL TIME
August 22, 2026
Temp Marketing Specialist: Copy, Social & Meta Ads
Axiom Product Administration
In-Office
FULL TIME
August 21, 2026
Industry Growth Marketing Lead - Natural Resources, Energy, Construction &Digital Infrastructure
Aon
In-Office
FULL TIME
August 21, 2026
Growth Marketing Specialist: Content, Community & Events
Yolo Investments
In-Office
FULL TIME
August 20, 2026
Senior Paid Search Strategist - Drive Impactful Campaigns
Publicis Health Media
In-Office
FULL TIME
August 20, 2026
Deposits Growth Marketing Generalist – Acquisition Campaigns
Insight Global
In-Office
FULL TIME
August 20, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 47%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Illinois (state)
- Median annual wage
- $79,120
- Mean annual wage
- $87,940
- 10th percentile
- $46,970
- 90th percentile
- $139,110
- Employment
- 40,560
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Illinois
Source: BLS OEWS (2025)